Examine the World Candy Market Brief

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World Candy Market Brief

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The global outlook series on Candy provides statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of trends shaping the candy industry, and enumerates recent developments, mergers, acquisitions, and other strategic industry activities. Major regional markets discussed in the report include United States, Canada, Mexico, UK, Norway, Hungary, Switzerland, China, India, and Indonesia, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 732 companies worldwide.

CANDY GOS-021 A GLOBAL OUTLOOK, SEPTEMBER 2008

Contents

1. Overview 1

2. Market Trends and Issues 1 Lifestyles, Eating Habits and Demographic Profiles 1 Consumer Profile for Candies 2 Disposable Incomes and Other Macro Economic Factors 2 Product Innovation, Package Innovation and Branding 2 Competition from Snack Foods and other Impulse Buys 2 Seasonality 2 National Attitudes Affect Candy Consumption 3 Healthy Candies Vroom the Candy Street 3 Dark Chocolates Catches Consumer Fancy as a Healthful Indulgence 3 Licorice, A Dominant Candy Sector 4 Innovation Spurred by the War for Shelf and Mind Space 4 New Flavors and Natural Ingredients Drives Up the Candy Sector 4 Novelty/Interactive Candies Foray into the Sector 4 Seasonal Sales – Going Strong 5 Licensed Candies: Strengthening Profits 5 Private Label – Hitting the Right Note 5 A ‘Flavorful’ Growth 5 Demand Growing for Soft Chewy Segment of Non-Chocolate Candies 6 Sour Soars 6 Caramel and Fruity Flavors Dominate the Chewy Candy Sector 6 Combo Flavor Candies Catching Up 7 Petty Looks Pretty 7 Energy Bars: The Pocketsize Power Houses 7 High Costs of Living Propel Value Sales 7 Mature Markets Seek ‘Healthier’ Sales 7 Candy Makers Shifting Operations Overseas 7 Premiumization Pampers Value Growth in Chocolate Candy 8 Sugar Candy Continues to Lure Strong Sales 8 Indulgence and Fitness: Strategic ‘Fit’ for the Candy Industry 8 Product Variety Deepens Market Fragmentation 8 Candy Sector Attracts Investors 8 Tactical Acquisitions Charges Up the Candy Market 8 Consolidation Leaves no Room for Small Players 9 Rising Business Costs to Affect Candy Market 9 Requirement of More Transparent Labeling for Candy Sector 9 Retail Makeover Widens Candy Sales 9 ‘Developing’ Markets 10

3. Segmental Perspective 10 Sugar Candy 10 Innovation and Positioning Strategies Upstage the Sugar Sector 10 Appeasing the Connoisseur is no Kid’s Game 10 Licensing and Novelty: Reviving Fortunes 11 Chocolate Candy 11 Masking the Fall in Volumes 11 Chocolate Candy Market – Competition from Private Label Warded off 11 Weakening Foothold in Mature Markets 11 Squeezing Profitability Vs Industry Ploys 11 Candied Fruits and Nuts 12 Healthy Eating Beefs Up Demand 12 Outlook 12

4. Mergers & Acquisitions 13

5. Strategic Corporate Developments 20

6. Products Launches/Developments 24

7. A North American Perspective 27

7a. United States 27 An Overview 27 Market Trends 27 Rise of the "Baby Boomlet" Generation Sets in Changes in the US Candy Market 27 Introduction of Intense Non-Chocolate Flavors Drive Up the US Candy Market 27 Chocolate Flavored Candies Make a Comeback 28 Sales of Candies and Chewing Gums Rising in Convenience Stores 28 Sugar-Free Candies Gaining Grounds in Non-Chocolate Confectionery Sector 28 Premium Chocolates, A Darling Candy Category of the Mass- Market Channels 28 Growth Drivers 28

Table 1: Candy Market in the US (1984-2005): Per Capita Consumption of Chocolate and Non-Chocolate Candy in Pounds 29

Table 2: Candy Market in the US (2007): Value Sales (in US$ Million) and Volume Sales (in Million Units) by Category – Chocolate Candy, Non-Chocolate Candy, and Gums 29

Table 3: Candy Market in the US (2005-2006): Sales in US$ Million through Supermarkets by Category – Candy-Chocolate, Candy-Nonchocolate, Candy-Chocolate-Miniatures, Candy-Chocolate-Special, Marshmallows, Breath Sweeteners, Candy-Lollipops, Candy-Dietetic-Nonchocolate, Candy-Nonchocolate-Miniatures, Candy-Hard-Rolled, and Others 30 2004-2005: A Review 30

Table 4: Leading Brands in the US Chocolate Candy Market ((2005-2006): Percentage Breakdown of Value Sales for Hershey's, M & M's, Hershey's Kisses, Reeses, Hershey's Nuggets, Private Label, Dove, Snickers, Cadbury, Lindt Lindor, and Others 31

Table 5: Leading Brands in the US Chocolate Candy Market ((2005-2006): Percentage Breakdown of Volume Sales for Hershey's, M & M's, Hershey's Kisses, Cadbury, Private Label, Snickers, Hershey's Special Dark, Hershey's Symphony, Reeses, Hershey's Nuggets, and Others 31

Table 6: Leading Brands in the US Non-Seasonal Chocolate Candy (boxes, pouches, bags, and bars more than 3.5 oz.) Market (2005): Percentage Breakdown of Value Sales for Hershey’s Chocolate, M&Ms, Hershey’s Kisses, Reese’s, Hershey’s Nuggets, Private label, Cadbury, Snickers, Dove, York Peppermint Patty, and Others 32

Table 7: Leading Brands in the US Non-Seasonal Chocolate Candy (boxes, pouches, bags, and bars more than 3.5 oz.) Market (2005): Percentage Breakdown of Volume Sales for Hershey’s Chocolate, M&Ms, Reese’s, Hershey’s Kisses, Cadbury, Private label, Snickers, Hershey’s Nuggets, Dove, York Peppermint Patty, and Others 32 Gainers Vs Losers 32 Non-Chocolate Candy: Cursed by Incursions 32

Table 8: Leading Brands in the US Hard Sugar Candy Market (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Jolly Rancher, Werthers, Tootsie Roll Pops, Pearson Nips, and Lifesavers 33

Table 9: Hard Packaged and Roll Candy/Sugar Candy (Lollipops) Market in the US (2005*): Sales in Million Units by Product – Jolly Rancher, Charms Blow Pop, Tootsie Roll Pops, Tootsie Bunch Pops, Spangler Dum Dum Pops, Tootsie Roll Caramel Apple Pops, Starburst Fruit Chew Pops, Charms Zip A Dee Doo Da Pops, Bubblicious Burst Pops, and Spangler Saf-T-Pops 33

Table 10: Non-Chocolate (Non-Seasonal), Sugar-free Candy Market in the US (2005): Percentage Breakdown of Value Sales by Brand – Lifesavers, Crème Savers, Private label, Pearson Nips, Altoids, Sweet ‘n Low, Werther’s, Jolly Rancher, Lifesavers Delites, Russell Stover, and Others 34

Table 11: Leading Brands in the US Non-Chocolate (Non-Seasonal), Sugar-free Candy Market (2005): Sales in Million Units for Werther’s, Lifesavers, Private label, Crème Savers, Pearson Nips, Sweet ‘n Low, Altoids, Lifesavers Delites, Russell Stover, and Jolly Rancher 34 Branded Vs Private Label Candy 34 Diet Candy – The Sugar-free ‘Sweetener’ 34

Table 12: Leading Brands in the US Diet Candy Market (2006): Sales in US$ Million for Lifesavers, Creme Savers, Altoids, Pearson Nips, Werthers, Sweet 'n Low, Van Melles Mentos, Lifesavers Delites, Russell Stover, and Jolly Rancher 35

Table 13: Leading Brands in the US Diet Candy Market (2006): Sales in Million Units for Lifesavers, Creme Savers, Altoids, Pearson Nips, Werthers, Sweet 'n Low, Van Melles Mentos, Lifesavers Delites, Russell Stover, and Jolly Rancher 35 Sugar-Free Products Enter Mainstream 35

Table 14: Leading Brands in the US Sugar-free Chocolate Candy Market (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Russell Stover, Hershey's, Dove, Reese's, and Whitman's Sampler 36

Table 15: Leading Brands in the US Breath Freshener Market (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Altoids, Ice Breakers, Tic Tac, Listerine Pocketpacks, and Breathsavers 36

Table 16: Leading Brands in the US Novelty Non-Chocolate Candy Market (2006-2007): Sales in US$ Million for Tootsie Roll Child's Play, Wonka Nerds, Pez, Wonka Sweetarts, and Topps Baby Bottle Pop 36

Table 17: Leading Mint Brands in the US (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Lifesavers, Mentos, Private Label, Doublemint Twins, and Red Bird 36

Table 18: Leading Brands in the US Regular Gum Market (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Doublemint, Juicy Fruit, Wrigley's Winterfresh, Freedent, and Wrigley's Spearmint 37

Table 19: Leading Brands in the US Sugarless Gum Market (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Orbit, Extra, Trident, Eclipse, and Dentyne Ice 37

Table 20: Sugar-Free Candy Market in the US (2006): Percentage Breakdown of Volume Sales by Category – Chocolate, Non-Chocolate, Chocolate Special, Chocolate Mini, Lollipops, Breath Sweeteners, Hard Rolled, Dietetic Chocolate, Non-Chocolate Mini, Dietetic Non-Chocolate, and Candy Kits 37 Snacking Posts Smacking Growth 37

Table 21: Leading Snack Size Chocolate Brands in the US (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Reese's, Snickers, Kit Kat, M&M's, and Butterfinger 38

Table 22: Snack Size Chocolate Candy Market in the US (2005 & 2006): Value Sales in US$ Million by Store – Supermarkets, Discounters, and Drug Stores 38

Table 23: Snack Size Chocolate Candy Market in the US (2005 & 2006): Volume Sales in Millions of Units by Store – Discounters, Supermarkets, and Drug Stores 38 Savvy Marketers Entice the Hispanic Tastes 38 Few Private Labels 39

Table 24: Private Label Candy Market in the US (2005 & 2006): Value Sales (in US$ Million) and Volume Sales (in Millions of Units) 39

Table 25: Private Label Candy Market in the US (2005 & 2006): Sales in US$ Million by Category – Non-Chocolate Chewy Candy, Chocolate Candy, Hard Sugar Candy, Plain Mint, Diet Candy, Novelty Candy, Specialty Nut/Coconut Candy, Licorice, Breath Freshener, and Non-Chocolate Chewy Candy Bar 39 Changing Face of the Candy Market 40 Novelty Candy: Splendid Growth 40 Dichotomy Props Sales 40 Seasonality Soars Sales 40

Table 26: Non-Chocolate Candy Market in the US (2005 & 2006): Sales in US$ Million by Occasion – Easter, Christmas, Halloween, and Valentine’s Day 41

Table 27: Chocolate Candy Market in the US (2005 & 2006): Sales in US$ Million by Occasion – Easter, Christmas, Valentine’s Day, and Halloween 41

Table 28: Seasonal Wrapped Candy Market in the US (2005 & 2006): Sales in US$ Million by Type – Chocolate Easter Candy, Chocolate Christmas Candy, Chocolate Valentine Candy, Non-Chocolate Christmas Candy, Non-Chocolate Easter Candy, Non-Chocolate Valentine Candy, Chocolate Halloween Candy, Non-Chocolate Halloween Candy, Chocolate AO Seasonal Candy, and Non-Chocolate AO Valentine Candy 41

Table 29: Seasonal Wrapped Candy Market in the US (2005 & 2006): Sales in Million Units by Type – Non-Chocolate AO Valentine Candy, Chocolate Easter Candy, Chocolate Christmas Candy, Chocolate Valentine Candy, Non-Chocolate Easter Candy, Non-Chocolate Christmas Candy, Non-Chocolate Valentine Candy, Non-Chocolate Halloween Candy, Chocolate Halloween Candy, and Chocolate AO Seasonal Candy 42 Retailing Trends 42 Food Stores Clock Highest Sales 42

Table 30: Candy/Chocolate (Box/Bag) Market in the US (2005 & 2006): Sales in US$ Billion by Channel – Supermarkets, Discounters, and Drugstores 43

Table 31: Candy/Chocolate (Box/Bag) Market in the US (2005 & 2006): Sales in Million Units Channel – Supermarkets, Discounters, and Drugstores 43

Table 32: Special Chocolate Candy Market in the US (2005 & 2006): Sales in Million Units by Channel – Supermarkets, Discounters, and Drugstores 43 Supermarkets are the Largest End-Outlets 43

Table 33: Candy Market in the US (2005 & 2006): Sales in Billion Units by Channel – Supermarkets, Drug Stores, and Discounters 43 Hard Candy – Leading Non-Chocolate Candy Category 44

Table 34: Non-Chocolate (Non-seasonal) Hard Candy Market in the US (2005): Percentage Breakdown of Value Sales by Category – Jolly Rancher, Altoids, Crème Savers, Werther’s, Tootsie Roll Pops, Lifesavers, Pearson Nips, Charms Blow Pops, Private label, Spangler Dum Dum, and Others 44

Table 35: Leading Hard Candy Vendors in the US (2005): Percentage Breakdown of Value Sales for Kraft Foods/Nabisco, Hershey, Kraft/Callard & Bowser-Suchard, Tootsie Roll Industries, Storck USA, Nestle USA, Charms, Private Label, Spangler Candy, Brach's Confections, and Others 44

Table 36: Leading Brands in the US Non-Chocolate Chewy Candy Market (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Private Label, Starburst, Skittles, Gummisavers, and Jelly Belly 44

Table 37: Non-Chocolate Chewy Candy Bar the US (2005 & 2006): Sales in Million Units by Category – Private Label and Others 45

Table 38: Leading Brands in the US Non-Chocolate Chewy Candy Market (2005): Percentage Breakdown of Value Sales for Starburst, Private label, Skittles, Gummisavers, Tootsie Roll, Reese’s Pieces, Jelly Belly, Swedish Fish, Mike & Ike, Sour Patch Kids, and Others 45

Table 39: Leading Brands in the US Non-Chocolate Chewy Candy Market (2005): Sales in Million Units for Starburst, Skittles, Private label, Gummisavers, Reese’s Pieces, Tootsie Roll, Mike & Ike, Swedish Fish, Sour Patch Kids, Jelly Belly, and Others 45 Candy Bars and Packaged Candy Lead in Sales 45

Table 40: Leading Brands in the US Chocolate Gift Boxes Market (2006-2007): Volume Sales (in Million Units) and Value Sales (in US$ Million) for Russell Stover, Whitman's Sampler, and Pot of Gold 46

Table 41: Leading Brands in the US Non-Seasonal Chocolate Candy (bags, boxes, bars, pouches > 3.5 oz.) Market (2005): Percentage Breakdown of Value Sales for Hershey’s Chocolate, M&Ms, Hershey’s Kisses, Reese’s, Hershey’s Nuggets, Private label, Snickers, Cadbury, Dove, York Peppermint Patty, and Others 46

Table 42: Leading Brands in the US Non-Seasonal Chocolate Candy (bags, boxes, bars, pouches > 3.5 oz.) Market (2005): Volume Sales in Million Units for Hershey’s Chocolate, M&Ms, Reese’s, Hershey’s Kisses, Cadbury, Private label, Snickers, Hershey’s Nuggets, Dove, York Peppermint Patty, and Others 46

Table 43: Leading Brands in the US Chocolate Candy Bars (< 3.5 oz.) Market (2006): Sales in US$ Million for M & M’s, Hershey’s, Reese’s, Snickers, Kit Kat, Twix, Three Musketeers, Nestle Crunch, Nestle Butterfinger, and York Peppermint Patty 47

Table 44: Leading Brands in the US Chocolate Candy Bars (< 3.5 oz.) Market (2006): Sales in Million Units for Hershey’s, Reese’s, M & M’s, Snickers, Kit Kat, Nestle Crunch, Nestle Butterfinger, Twix, Three Musketeers, and York Peppermint Patty 47 Outlook 47

7b. Canada 48 Overview 48

Table 45: Canadian Candy Market by Category – Chocolate Confectionery, Gum, and Sugar Confectionery Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 48

Table 46: Canadian Candy Market (2004 & 2008): Percentage Breakdown of Value Sales by Category – Chocolate Confectionery, Gum, and Sugar confectionery 49

7c. Mexico 49 NAFTA & Perceptive Quality Drive US Imports to Mexico 49 Retailers Dominate the Distribution Channel 49 Growth Drivers 49 Outlook 50

Table 47: Mexican Candy Market by Category – Chocolate Confectionery, Gum, and Sugar Confectionery Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 50

Table 48: Mexican Candy Market (2004 & 2008): Percentage Breakdown of Value Sales by Category – Chocolate Confectionery, Gum, and Sugar confectionery 50

8. Japan 51 Tapping the Gray Market: An Emerging Market Trend 51

9. A European Perspective 51 Candy Market in Europe – A Kaleidoscope of Differing Tastes 51

9a. France 51 An Enthusiastic Consumer of Chocolate 51

9b. Germany 52 An Overview 52

9c. Italy 52 Local Producers Eye Overseas Opportunities 52

9d. Russia 52 Chocolate Consumption Still a Luxury 52 Caramels: A Tough Sell 52 Consolidation Ripples in Russia 53

9e. Spain 53 Overview 53

9f. United Kingdom 53 Overview 53 Outlook 53 Private Labels Closely Trail Market Leaders 54

Table 49: Chocolate Candy Market in the UK (2005 & 2006): Advertising Expenditures in £ Million by Media Type – TV, Outdoor, Cinema, Radio, and Press 54

9g. Rest of Europe 54 Overview 54

i. Austria 55 Overview 55

ii. Belgium 55 Overview 55

iii. Bulgaria 55 Overview 55

iv. Czech Republic 56 Overview 56

v. Denmark 56 Overview 56

vi. Finland 56 Overview 56

vii. Greece 56 Overview 56

viii. Hungary 57 Overview 57

ix. Ireland 57 Overview 57

x. Norway 57 Overview 57

xi. Poland 58 Overview 58

xii. Portugal 58 Overview 58

xiii. Sweden 58 Overview 58

xiv. Switzerland 58 Overview 58

xv. The Netherlands 59 Overview 59

xvi. Turkey 60 Overview 60

xvii. Ukraine 60 Overview 60

10. An Asia-Pacific Perspective 60

10a. Australia 60 Overview 60

10b. New Zealand 61 Overview 61 Market Players 61

11. An Asian Perspective 61 Market Trends 61 Sugar Candy Consumption Exceeds Chocolate Consumption 61 Southeast Asia Represents a Significant Consumer Base 61 Price Sensitivity Discounts Premiumization 61

11a. China 62 Market Trends 62 Changing Landscape of Chinese Candy Market 62 Demand Picking Up 62 Candy Gifts – Gaining Momentum 62 Green Field Ventures by MNCs Domesticate the Candy Industry 62 Consumer Perspective 62

Table 50: Chocolates Market in China (2005 & 2006): Production in Thousand Tons 63

Table 51: Leading Brands in the Chinese Chocolate Products Market (2005): Percentage Breakdown of Sales for Dove, Golden Monkey, Shenfeng, and Others 63 Outlook 63

11b. Hong Kong 63 Overview 63

11c. India 63 Overview 63 Outlook 64

11d. Indonesia 64 Overview 64 Outlook 64

Table 52: Candy Market in Indonesia (2005 & 2006): Imports in Value (US$ Million) and Volume (Thousand Tons) 64

Table 53: Candy Market in Indonesia (2005 & 2006): Exports in Value (US$ Million) and Volume (Thousand Tons) 65

Table 54: Candy Market in Indonesia (2003-2008): Consumption in Kilotons 65

Table 55: Candy Market in Indonesia (2006): Advertisement Spending in Rp Trillion 65

11e. Korea 65 Overview 65

11f. Malaysia 66 Multinational Companies Dominate 66

11g. Philippines 66 Overview 66 Leading Players 66 Local Companies Pine for Success 66

11h. Singapore 66 Indulgence in Chocolate Reaching New Heights 66 Premium Products Sing Sweet Successes 66

11i. Taiwan 67 Low-Sweet Functional Products are the Sweetest Sellers 67

11j. Thailand 67 Westernization Drives up Sales 67

11k. Vietnam 67 Overview 67 The Rough Playing Field 67

12. A Latin American Perspective 68 The World’s Fastest Growing Confectionery Market 68

12a. Argentina 68 Overview 68

12b. Brazil 68 Overview 68 Outlook 68

12c. Chile 69 Overview 69

12d. Colombia 69 Overview 69

12e. Venezuela 69 Regaining the ‘Lost’ Snacking Market 69

13. A Middle East Perspective 69

13a. Saudi Arabia 69 Overview 69

13b. Israel 70 Political Unrest Prevails Over Liberal Economic Policies 70

14. An African Perspective 70

14a. South Africa 70 An Overview 70 Brazilian Imports Give a Death Blow to the Candy Industry 70

14b. Egypt 71 An Overview 71

GLOBAL DIRECTORY

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