DIRECTV Más Unveils Expanded Channel Offering and New Comparative Look Up Miami Campaign

MIAMI--(BUSINESS WIRE)--DIRECTV Más™, DIRECTV’s Spanish and English-language programming service, will unveil its latest Spanish-Language programming lineup and comparative advertising campaign to its dealers and media in Miami today.

Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering tied to the latest high quality programming and service. Recent additions to its channel lineup reflect its commitment to serving the Hispanic population and lead the Spanish-language satellite television market into the future.

DIRECTV Más’ robust programming packages include access to more than 45 Spanish-language channels with the most popular shows from the widest array of Latin American countries, including Puerto Rico, Venezuela, Dominican Republic, Colombia, Peru, Argentina, El Salvador, Guatemala, Honduras, Costa Rica, Nicaragua, Panama, Chile, Bolivia, Ecuador, Mexico, and Spain. The top-rated programming lineup is comprised of 6 exclusive channels nationwide including MEGA TV (national), TyC Sports, Centroamérica TV, Azteca México, Telecentro, Foot School TV, and Cine Nostalgia and 3 exclusive channels on satellite TV Chile, Latinoamérica TV and Gol TV. The service also includes DIRECTV’s lineup of more than 230 English language channels, all available at an affordable monthly cost.

The DIRECTV Más “Look Up Miami” campaign will touch the hearts of the Miami Hispanic community. Borrowing the rhythms of a famous encouraging Latin song, the campaign was developed to positively portray the flavor, sophistication and trendy aspects of the US Hispanic community in Miami. The campaign, produced in its entirety in Miami, clearly presents how DIRECTV Más provides the most superior quality service in the South Florida area with the number one customer service in its category, more Spanish language channels than its competitors, children’s programming in every package and the most advanced satellite technology available.

“DIRECTV is the only destination in South Florida for Hispanics who want the best programming from every Spanish speaking country in Latin America. No other pay TV provider can offer access to more than 45 Spanish-language channels, 230 English channels and more than 130 HD channels,” said John De Armas, vice president of WorldDirect. “We are looking forward to tonight when we unveil our latest Spanish-language channel lineup, as well as our Look Up Miami campaign. A campaign that clearly shows beaming down beats getting wired, any day of the week.”

As DIRECTV Más expands its variety of channels to provide more entertainment, news, sports and education to the Hispanic community, the company has also incorporated digital video recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be in the forefront of advanced technology and adapt to customer needs by allowing them to access their favorite shows whenever they want to watch them.

DIRECTV Más will host an event this evening Nov. 18, 2008 at 6 p.m. in Brickell Key featuring the latest expanded channel offerings, as well as the unveiling of the comparative Look Up Miami campaign. For press credentials please see press contacts above. For more information or to order DIRECTV Más customers can visit www.directvmas.com or call 1-866-501-1Más (627).

About DIRECTV Más

DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45 Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.DIRECTVmás.com or call 1-866-501-1Más (627).