Total Immersion to Showcase the Power of Augmented Reality at IAAPA Attractions Expo 2008
CEO Bruno Uzzan and US GM Greg Davis Available for Media Interviews
--(BUSINESS WIRE)--Total Immersion:
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WHAT: |
IAAPA Attractions Expo 2008, in Orlando, starting on November 18. IAAPA showcases new products, revenue-generating ideas, and creative business solutions for amusement and theme parks, family entertainment centers, waterparks and resorts, zoos and aquariums, museums and science centers, casinos, and more. |
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| Total Immersion is the global leader in augmented reality (AR). Through its patented D'Fusion(R) technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Founded in 1999 by Bruno Uzzan and Valentin Lefevre, Total Immersion is based in France and maintains a U.S. presence in Los Angeles. | ||
| At IAAPA, Total Immersion will showcase a live 3D attraction that enables guests to share the stage with virtual live performers, playing a guessing game around what's real and what's not. | ||
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WHO: |
CEO and co-founder Bruno Uzzan oversees operations and business development for Total Immersion (www.t-immersion.com). Uzzan is principally responsible for building the company's client roster, including Six Flags, Futuroscope, Renault, Peugeot, BMW, EADS, CBS, Thomson and SGI Japan. Before establishing Total Immersion, Uzzan served as a consultant for Pierre Henri Scacchi and Associates (PriceWaterhouse Group). He holds a masters degree in management from the University of Paris Dauphine. |
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| US General Manager Greg Davis is responsible for developing Total Immersion's newly established U.S. office. Davis has extensive digital marketing experience, working across a variety of industries including entertainment, consumer goods and retail. He has participated in the development of various breakthroughs in digital media over the past decade including the launch of 20th Century Fox's foray into ecommerce, as well as leading the ground-up development of Tribal DDB's Los Angeles office. | ||
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WHEN: |
November 18-21 | |
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WHERE: |
Booth #5458, Orange County Convention Center, Orlando, Florida | |
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HOW: |
To arrange a briefing with Bruno Uzzan or Greg Davis, please contact: | |
| Barbara L'Heureux | ||
| 781-272-3350 | ||
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