Transite Technology and Sunset Transportation Form Innova Logistics, a Joint-Venture Shipping and Logistics Company Targeting Brokers and Shippers

ST. LOUIS--(BUSINESS WIRE)--Innova Logistics, a new shipping and logistics company, will formally launch at The National Industrial Transportation League’s TransComp Conference, November 16-18, 2008 in Fort Lauderdale, Fla.

“The new company is perfect for brokers and shippers who are looking for the lowest less-than-truckload rates combined with technology that drives least-cost decisions and strengthens business processes throughout the shipping lifecycle.”

Innova will deliver powerful business solutions to brokers and shippers to lower shipping costs while improving business processes. The new company is a joint-venture developed by Transite Technology, a leading software and services provider, and Sunset Transportation, a leading third-party-logistics company.

“Innova brings together specific competencies of two companies who are “best of breed” in their respective areas,” said Jim Williams, CEO of Sunset and general manager of Innova. “The new company is perfect for brokers and shippers who are looking for the lowest less-than-truckload rates combined with technology that drives least-cost decisions and strengthens business processes throughout the shipping lifecycle.”

From 1989, Sunset Transportation has had a rich history of being able to work with carriers to develop rate structures lower than the average market prices. These rates are utilized by Innova to develop shipping prices to brokers and shippers. Sunset also powers Innova’s Freight Payment solution that enables rapid payment to brokers and simplifies business processes for shippers.

Geoff Comrie, CEO of Transite Technology, said, “When looking at any company’s ability to choose the least-cost carrier, we’ve found that more than 80 percent of shipping decisions are wrong. Our technology presents pricing data quickly, simply and clearly so that the correct decisions can be made.”

Transite Technology’s My Freight Portal software platform aggregates and organizes all of the carrier data (Sunset’s carrier rate base, or the shipper’s) enabling the broker or shipper to make smart, least-cost shipping decisions from an easy-to-use interactive user interface.

About Innova Logistics:

Innova Logistics, headquartered in St. Louis, Mo., brings fresh ideas to the shipping and logistics market enabling brokers and shippers to save time and money through low-cost rating and shipping lifecycle process improvements. The company is a joint-venture between two "best of breed" companies: Transite, a leading technology and services provider, and Sunset Transportation, a leading third-party-logistics company. www.innovalogistics.com