Dynamic Card Solutions Witnessing Strong Acceptance and Success of Unembossed “Flat” Cards

ENGLEWOOD, Colo.--(BUSINESS WIRE)--Dynamic Card Solutions (DCS), developer of CardWizard®, the leading instant issue and PIN selection software application for financial institutions, today announced that the company is witnessing a very strong demand for unembossed “flat” card instant issuance among financial institutions. To date, DCS has already received orders for approximately 1,300 new FCP 20/20 flat card printers, which is powered by HID Global’s High Definition Printing™ (HDP) technology.

“As the OEM manufacturer responsible for providing the printer hardware solution to DCS, HID Global is excited about the positive reception the FCP 20/20 is receiving in the market”

Based on the major successes of DCS’ initial flat card pilot programs utilizing the FCP 20/20, which resulted in Visa® Inc. approving instant issuance of unembossed debit and credit cards, as well as the continued trend of consumers switching to non-cash methods of payment, DCS is well positioned in the marketplace to offer financial institutions of any size a cost-effective and innovative card issuance model that enables banks and credit unions to gain and retain customers.

With 98 percent of all global transactions now being processed electronically, the need for embossed characters has virtually been eliminated. The FCP 20/20 enables financial institutions to instantly issue a secure and highly durable flat-panel plastic card that works just like a traditional embossed card, however, does not have the raised lettering and numbers.

Recognizing the positive impact on customer service and card activation and usage rates, more banks and credit unions are implementing instant issuance technology worldwide. And, with many financial institutions now offering a multitude of background images to associate their cards with affinity programs and/or institutional branding, the FCP 20/20 advances the instant issuance of these permanent and personalized cards even more so at the branch.

Along with the ability to print cards on demand—eliminating the delay, cost and risk to receive cards through the mail—the FCP 20/20 coupled with DCS’ patented CardWizard software enables banks and credit unions to personalize and customize a full range of debit, credit and prepaid cards using thermal, unembossed printing from a single stock of association-branded blank cards. The CardWizard software transfers the front and back card images along with all personalized data to the FCP 20/20, which prints a reverse image on the underside of HID Global’s HDP film. The film is then fused to the card surface, resulting in photo-quality, continuous-tone images over the card edge. In addition, the HDP film makes the cards tamper-evident, highly resistant to wear and abrasion, and conforms to ridges and indentations formed by any embedded electronics.

“With plastic cards increasingly becoming the most convenient global currency, this unique unembossed technology is the next-generation instant issue tool that helps improve customer service levels, increase revenue generation on cards, and allows banks and credit unions to cross-sell other card products,” said Ron Zanotti, senior vice president of DCS. “The company is seeing a very strong demand among financial institutions with instant issuance of unembossed cards because of the flexibility, reliability and affordability that the FCP 20/20 offers compared to instant issuance embossing alternatives. We anticipate much greater success as financial institutions continue to understand and appreciate the advantages of instant issuing secure unembossed permanent cards.”

“As the OEM manufacturer responsible for providing the printer hardware solution to DCS, HID Global is excited about the positive reception the FCP 20/20 is receiving in the market,” said Tony Ball, senior vice president of sales and marketing, Identity and Access Management, HID Global. “This printer’s success reflects HID and DCS’ commitment to providing leading-edge secure card issuance technology to meet the unique needs of the financial industry.”

For more information about DCS’ instant issue technology, please visit www.instantissuance.com.

About Dynamic Card Solutions

Founded in 1996 and a wholly owned subsidiary of Dynamic Solutions International, Dynamic Card Solutions is an innovative developer of instant issuance and PIN selection solutions for banks, credit unions and retailers. Dynamic Card Solutions is the leading instant issuance provider for Visa® and MasterCard® debit cards in the United States. The company offers fully integrated solutions that allow financial institutions and retailers to quickly and securely issue ATM, debit and credit cards instantly at branch or store locations. Issuing cards instantly increases customer service, card sales and revenue, and eliminates current card issuance costs. Dynamic Card Solutions’ system includes a user-friendly administration component that provides full reporting, card inventory and more. All solutions utilize DES encryption and are compliant with recommended security procedures for instant issuance. For additional information, call 1-800-641-5215 or visit the Dynamic Card Solutions Web site at www.instantissuance.com.