# 1 Invention of the Year “23andMe” will Demo at HSM’s World Innovation Forum

NEW YORK--(BUSINESS WIRE)--HSM announces that 23andMe, TIME Magazine’s # 1 Invention of the Year, will be demonstrated at the World Innovation Forum in New York City on May 5-6, 2009.

With the mission of democratizing genomics, 23andMe provides what some consider a “controversial” new service that estimates one’s predisposition for more than 90 traits and conditions from baldness to blindness, as well as one’s propensity to contract or pass on disease. All this from simply submitting a saliva sample!

Per TIME’s November 10^th issue, “We are at the beginning of a personal-genomics revolution that will transform not only how we take care of ourselves but also what we mean by personal information. In the past, only elite researchers had access to their genetic fingerprints, but now personal genotyping is available to anyone who orders the service online and mails in a spit sample.”

At World Innovation Forum, 23andMe will provide an outstanding illustration of innovation in a wiki world. 23andMe co-founders Linda Avey and Anne Wojcicki will demonstrate the way in which data compiled from individuals around the globe is building a universal data base of genetic information with broad based value to individuals, executives, researchers and society at large.

By tapping into global data pools, how can your business expand and target your offerings, ultimately reaching more people and positively impacting your bottom line?

The World Innovation Forum is taking place on May 5-6, 2009 at the Nokia Theater in New York City.

For more information on the “World Innovation Forum” including how to register and attend the event, visit www.wifny.com

About HSM

HSM (www.hsmglobal.com) is a global firm that brings together the world's top executives and thought leaders to analyze and debate developing trends in business, science and technology, and the global economy. Through conferences, print media, and online content, HSM generates new ideas and fresh thinking about the challenges facing business leaders today. Founded in 1989, HSM believes that knowledge is the critical driver for change and development.