October 31, 2008 08:30 AM Eastern Time 

Get on Board with Skate It This November

REDWOOD CITY, Calif.--(BUSINESS WIRE)--EA Montreal and Black Box, studios of Electronic Arts Inc. (NASDAQ:ERTS), announced today that their award-winning Skate It videogame will hit retail stores starting November 19^th in North America and November 20^th in Europe for the Wii™ and Nintendo DS™. With intuitive Wii remote, nunchuck and DS stylus controls and the optional use of the Wii Balance Board, Skate It delivers a fun and unique skateboarding experience for skate fans and gamers of all ages.

Skate It brings gamers back to San Vanelona, a city that’s been safely evacuated, but left in ruins after being hit by a series of crazy events. Here, players are rediscovering their favourite spots, getting worked in Hall of Meat, and earning the opportunity to travel the world, all on their path to becoming Thrasher Magazine’s Skater of the Year. In Skate It, gamers will be able to make skate spots their own by moving objects like ramps, rails, and benches to fit their individual skating styles. The game also boasts a variety of multiplayer challenges, including Best Trick and Best Line, which will have players ripping it up with their friends as they prove their skateboarding prowess.

Skate It recently received the “Best Wii Game” award at the Games Convention tradeshow in Leipzig, Germany. Skate It was also nominated for Best Sports game for the “Game Critics Awards: Best of E3 2008”. Skate It is developed by EA Montreal in Montreal, Quebec and Black Box in Vancouver, British Columbia and is rated “E” for Everyone by the ESRB and 7+ by PEGI for Wii and 3+ by PEGI for Nintendo DS.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS^TM, EA^TM, EA SPORTS Freestyle^TM and POGO^TM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Nintendo DS and the Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.