LIVESTRONG.COM Chooses A.D.A.M. Content to Support Online Health, Fitness and Lifestyle Community

ATLANTA--(BUSINESS WIRE)--A.D.A.M., Inc. (NASDAQ: ADAM), a leading provider of health content and information, today announced that LIVESTRONG.COM has licensed its health content for its new health, fitness and lifestyle web portal. Launched earlier this year, LIVESTRONG.COM is an online destination designed to encourage social conversations around health, while inspiring people to change their lives by offering online tools and relevant content from both experts and the community.

“LIVESTRONG.COM is an exciting, energizing brand that puts our health content in front of millions of its members each month”

Millions of LIVESTRONG.COM users will now have access to A.D.A.M.’s accredited, physician-reviewed health content to help them better understand their health and educate themselves on various health topics including information on symptoms, treatments, and diseases and conditions among 3,600 articles and over 2,000 illustrations. LIVESTRONG.COM members will also be able to use this content to share their own experiences and find other members dealing with similar health issues and situations.

“We selected A.D.A.M.’s content not only because we saw it as the ‘gold standard’ in the industry, but because A.D.A.M. also shares our commitment to providing credible, actionable health content and information,” said Larry Fitzgibbon, general manager of LIVESTRONG.COM. “A.D.A.M.’s content management tools allowed us to easily integrate their content into LIVESTRONG.COM’s proprietary content and social media tools to provide members with a 360 degree view of their health.”

As more consumers turn to the Internet for their health information, they are faced with the twin challenges of determining if their source of information is credible and trustworthy, and how to best make use of that information. A.D.A.M.’s health content enables consumers to access medically accurate text and illustrated content to promote better understanding and informed decision making about their own health and wellness.

“LIVESTRONG.COM is an exciting, energizing brand that puts our health content in front of millions of its members each month,” said Kevin Noland, chief executive officer of A.D.A.M. “A.D.A.M. is proud to be an integral component of the site’s online health resources, providing LIVESTRONG.COM with more reasons for consumers to visit the web site and access resources to help them make informed choices about their health and accomplish their personal health, wellness and lifestyle aspirations.”

About LIVESTRONG.COM

The LIVESTRONG brand has become a global movement dedicated to changing the world through living well. Created by Demand Media, Inc., in alliance with The Lance Armstrong Foundation, LIVESTRONG.COM is the definitive online social conversation for health, fitness and lifestyle. Through trusted content, interactive tools and an engaged community, LIVESTRONG.COM is designed to inspire people to change their lives, help themselves and help others. For additional information about LIVESTRONG.COM, please visit: www.livestrong.com.

© 2008 Demand Media, Inc. All rights reserved.

LIVESTRONG is a trademark and/or registered trademark of the Lance Armstrong Foundation in the United States and/or other countries. Demand Media is a trademark and/or registered trademark of Demand Media, Inc. in the United States and/or other countries. All other trademarks belong to their respective owners.

About A.D.A.M., Inc.

A.D.A.M. (NASDAQ: ADAM) is a leading provider of health information and benefits technology solutions to healthcare organizations, employers, consumers, and educational institutions. A.D.A.M.’s portfolio of products includes its award-winning Health Illustrated Encyclopedia and Benergy™, the leading benefits communication and healthcare decision support platform for small and mid-sized employers. A.D.A.M. content and technology solutions equip consumers better understand their health, wellness and benefits, while helping healthcare organizations and employers reduce the costs of healthcare and benefits administration. For more information, visit http://www.adam.com or call 1-800-408-ADAM.

A.D.A.M. Forward-Looking Statements

Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, regulatory changes in laws and regulations that impact how the company conducts its business and the other factors described in A.D.A.M.’s filings with the SEC. A.D.A.M. disclaims any obligation or duty to update any of its forward-looking statements.