TradeKing™ Customer Service “Reigns,” According to Latest Kiplinger’s Review of Best Online Brokers

BOCA RATON, Fla.--(BUSINESS WIRE)--Online broker dealer TradeKing (www.tradeking.com) announced it has once again earned special recognition for its outstanding service, this time in Kiplinger’s Personal Finance 2008 “Best of the Online Brokers” feature. This recognition marks the third time this year an independent review awarded TradeKing top marks for its high-touch customer service. Overall, TradeKing ranked fourth out of 12 firms, ahead of E*Trade, OptionsHouse, and TD Ameritrade, and significantly higher than OptionsXpress and Scottrade. The complete survey can be viewed at www.kiplinger.com/magazine/archives/2008/11/best_online_brokers.html.

“Since TradeKing’s inception, we’ve aimed to attract clients with our simple, low pricing, and then keep them with extraordinary customer service and outstanding tools to help them succeed,” said Don Montanaro, CEO of TradeKing. “There is a commitment from every single person in our firm to go the extra mile for our clients in every respect, and it’s nowhere more evident than in our customer service channel. You cannot consistently deliver the best service in the business, while continuing to grow at record pace, without that kind of client-first mindset engrained throughout the organization.”

According to the Kiplinger’s survey editors, “You work too hard for your money to tolerate crummy customer service…In this category, TradeKing reigns. We were speaking with a friendly representative within 20 seconds when we called on a busy Monday morning for the stock market. Our e-mail asking questions about our account balance was returned in 7 minutes.”

Other significant milestones for TradeKing this year include surpassing the 100,000 client trading accounts mark, while receiving a four-star rating from Barron’s in its “March 2008 Best Online Broker Survey,” and the #1 customer service ranking by SmartMoney magazine in its May “2008 Annual Survey of Online Brokers.”

About TradeKing

TradeKing was rated number one in customer service by SmartMoney Magazine, ahead of E*Trade, Scottrade, Fidelity, Charles Schwab and TD Ameritrade. (2008 Broker Survey)(1). TradeKing, at http://www.tradeking.com, is a nationally licensed online broker dealer offering simple, low flat fees. (Please see www.tradeking.com/PrivateView/services/Services/commissions.tmpl for more details on trade commissions for low priced stock, bonds, mutual funds and other securities).

The TradeKing Web-based platform features powerful online equity, options and fixed-income trading tools including real-time portfolio information, advanced order entry, customized charting and alerts, free research and integrated news, stock, option and mutual fund screeners, volatility charts, a pricing probability calculator, enhanced option chains and interactive educational information. TradeKing also features innovative community networking capabilities to help connect like-minded traders for enhanced strategy development and information sharing. Go to http://community.tradeking.com/ for details.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. Online trading system response and access times may vary due to market conditions, system performance, and other factors. Non-U.S. residents may be subject to country-specific restrictions. Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options available at http://content.tradeking.com/wiki/display/tks ervice/Characteristics+and+Risks. (Due to the length of this URL, it may be necessary to copy and paste it into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.) Member FINRA/SIPC.

(1) SmartMoney is a joint publishing venture of Dow Jones & Company, Inc. and Hearst Communications, Inc. All Rights Reserved Worldwide.