LifeLock® Launches Its First Retail Identity Theft Protection Kit at Office Depot
The LifeLock Identity Theft Protection Starter Kit Available at Office Depot Stores Nationwide
TEMPE, Ariz.--(BUSINESS WIRE)--As concerns of identity theft continue to rise throughout the country, an industry leader in identity theft protection, LifeLock®, has teamed up with Office Depot (NYSE: ODP), a leading global provider of office products and services, to offer consumers an educational tool designed to better alert them to common points of vulnerability. Available at all Office Depot retail stores nationwide beginning on September 22, the LifeLock Identity Theft Protection Starter Kit will retail for $9.99 and will contain a free 60-day trial period for LifeLock’s complete identity theft protection services.
“From the beginning, our Identity Theft Protection Starter Kit has been designed to serve as an educational mechanism to further inform Americans where they are most vulnerable to identity theft,” said LifeLock CEO Todd Davis. “We firmly believe that when consumers are armed with accurate information, they are in a better situation to act appropriately and protect their identities.”
The LifeLock Identity Theft Protection Starter Kit includes an Identity Theft Protection Tutorial DVD, providing powerful information on how to best protect individual identities with the Federal Trade Commission’s “Deter, Detect, Defend” campaign. The DVD also addresses the services offered by LifeLock, as well as a special discounted offer to enroll in its protection services. Also included in the Starter Kit is an Identity Theft Protection Booklet & Risk Assessment Checklist that reveals further information about identity theft and ways for consumers to continually mitigate risk.
According to the U.S. Department of Justice, identity theft has become the number one crime in the nation. As a result, the FTC reports that identity theft and fraud cost Americans more than $1.2 billion annually.
“It’s refreshing to see an organization recognize the importance of educating consumers on the risks of identity theft,” said Denise Richardson, consumer advocate and author of Give Me Back My Credit! “I am most impressed with the effort that LifeLock has put forward with consumers to not just sell their service, but to take on the civic responsibility of educating consumers to make the choices that are best suited for them.”
About LifeLock®
Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company’s secure facility in Tempe, Ariz. LifeLock (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.
About Office Depot
Every day, Office Depot is Taking Care of Business for millions of customers around the globe. For the local corner store as well as Fortune 500 companies, Office Depot provides products and services to its customers through 1,680 worldwide retail stores, a dedicated sales force, top-rated catalogs and a $5.0 billion e-commerce operation. Office Depot has annual sales of approximately $15.4 billion, and employs about 49,000 associates around the world. The Company provides more office products and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 44 countries.
Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index. Additional press information can be found at: http://mediarelations.officedepot.com.
