Silvers Summit to Debut at the 2009 International CES

ARLINGTON, Va.--(BUSINESS WIRE)--To showcase the demand for advanced technologies for the boomer market, the Consumer Electronics Association (CEA)^® today announced the first annual Silvers Summit Exhibition and Conference to be held at the 2009 International CES^®. Produced by CEA, the 2009 International CES, the world’s largest tradeshow for consumer technology, is scheduled January 8-11, 2009, in Las Vegas, Nevada.

“Senior consumers are a booming market segment looking for the latest technologies and innovations that add value to their lives”

“Senior consumers are a booming market segment looking for the latest technologies and innovations that add value to their lives,” said Karen Chupka, senior vice president, events and conferences, CEA. “We are thrilled to welcome the Silvers Summit to the 2009 International CES, and look forward to the dynamic conference sessions and exhibits focused on this important consumer group.”

The Silvers Summit one-day conference will take place on January 10, 2009, with support from partners including AARP, Microsoft, Clarity, the Center for Aging Services and Technologies (CAST) and Continua Healthcare. The full-day conference will feature insight from developers, policymakers, service industries and the media – all focused on the boomer market segment and how to better connect with the growing demographic. Registration is free for 2009 CES attendees.

Morning conference speakers include Mary Furlong, founder of ThirdAge, president and CEO of Mary Furlong Associates, who will explore the lifestyle and dynamics of senior consumers, and Dr. Gary Small, director, UCLA Center on Aging, who will explore the growing brain fitness market. Afternoon sessions will focus on consumer-driven healthcare and the CE device market. Speakers include Eric Dishman, Intel Fellow, director Digital Health Group of Intel, as well as Don Jones, vice president, Health & Life Sciences, Qualcomm, who will discuss new innovations in wireless bandages and pills. Additional speakers include Dr. Majd Alwan, director of CAST, who will discuss innovative ways to effectively monitor elderly relatives, and Esther Dyson, journalist, entrepreneur, philanthropist, Edventures, who will explore trends in personal healthcare information. For a full list of speakers and sponsors, visit www.SilversSummit.com.

The Silvers Summit exhibition at the Sands Expo and Convention Center will showcase the latest high-tech gadgets, brain games, consumer medical technology and media that keep “silvers” engaged, entertained, connected and healthy. Premiere sponsors include Center CAST, Clarity, Clear Sounds, Continua, Dakim, Electronic Arts (EA), HeartMath, Microsoft, Myine and Posit Science.

“Despite conventional wisdom that keeps manufacturers focused on the young consumer, the boomer generation is equally interested in electronics. The Silvers Summit is a great opportunity for the technology industry to find out what makes the global boomer generation tick and how to sell to them,” said Susan Ayers Walker, co-founder of the Silvers Summit.

“It’s clear to me that technology is the magic ingredient that will help the world’s aging populating live richer, more productive and healthier lives,” said Robin Raskin, co-founder of the Silvers Summit. “The Silvers Summit provides a snapshot of some products and ideas behind the promises.”

Sponsorship, exhibition and registration information is available at www.SilversSummit.com. For more information on the upcoming 2009 International CES, including registration information and a full conference schedule, visit www.CESweb.org.

Note to Journalists:

General press and analyst registration, as well as detailed press conference information, is available at www.CESweb.org. Journalists are encouraged to arrive in Las Vegas by Tuesday, January 6, to take advantage of all the CES press events, including CES Unveiled from 4-7 p.m. on January 6.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

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UPCOMING EVENTS

CEA Industry Forum October 19-22, 2008, Las Vegas, NV Digital Hollywood October 27-29, 2008, Hollywood, CA EHX Fall 2008 November 4-7, 2008, Long Beach, CA CES New York Press Preview featuring CES Unveiled@NY November 11, 2008, New York, NY Future of Television East November 18-19, 2008, New York, NY CES Unveiled: The Official Press Event of the International CES January 6, 2009, Las Vegas, NV 2009 International CES January 8-11, 2009, Las Vegas, NV Digital Music Forum East February 24-25, 2009, New York, NY Greener Gadgets Conference February 27, 2009, New York, NY EHX Spring 2009 March 10-14, 2009, Orlando, FL Digital Patriots Dinner April 22, 2009, Washington, DC CEA Washington Forum April 22 - 23, 2009, Washington, DC LA Games Conference May 20-21, 2009, Hollywood, CA Digital Downtown June 10-12, 2009, New York, NY 13th Annual CEO Summit June 17-20, 2009, Dana Point, CA 2009 SINOCES July 9-12, Qingdao, China 2009 CEA Industry Forum October 18-21, 2009, Phoenix, AZ CES New York Press Preview featuring CES Unveiled @ NY November 10, 2009, New York, NY