QuickPlay Media to Present at Mobile Content & Marketing Expo

TORONTO--(BUSINESS WIRE)--QuickPlay Media, the premier provider of mobile TV and video solutions, today announced that Mark Hyland, vice president of marketing, will address key considerations for building a viable mobile TV and video service offering at the Mobile Content & Marketing Expo on October 7.

In a panel session alongside other industry leaders, Hyland will review survey findings addressing North American consumer preferences and behavior regarding mobile TV and video. He will also provide actionable ideas, strategies and tactics for delivering revenue generating mobile TV and video solutions based on real-world experience with leading mobile service providers and media companies worldwide.

Tuesday, October 7

Mobile Content & Marketing Expo 2008

Who:		Mark Hyland, vice president of marketing, QuickPlay Media, alongside executives from Skyfire, MobiTV, thePlatform and GoldSpot Media.
What:		TV on Mobile, Is There Really An Audience?– Mobile video and TV have started to gain traction with brands and ad agencies. However, there are several hurdles to cross before the medium advances beyond its current experimental stage. In order to make it a reality, new business models, new analytics and new content must be embraced. This panel will discuss the overall state of mobile video and TV services, as well as key drivers for overcoming today’s hurdles.
When:		October 7, 2008 at 1:00 p.m. PDT
Where:		Mobile Content & Marketing Expo San Jose Marriott, San Jose, CA

About Mark Hyland

Mark Hyland is vice president of marketing at QuickPlay Media, where he oversees product, communications and channel/partner marketing programs. A successful entrepreneur and media industry expert, Hyland serves on the dotMobi Advisory Group (MAG) Steering Committee where he is co-vice chair of the MAG Mobile Multimedia Content taskforce, and is a frequent speaker at mobile industry events.

Prior to joining QuickPlay, Hyland was director of broadband and digital services at CBC, a leading Canadian broadcaster.

About QuickPlay Media

QuickPlay Media provides media management and distribution solutions for mobile television and video services. The QuickPlay OpenVideo™ platform offers maximum flexibility and streamlined application integration for mobile operators, media companies and technology partners. The platform powers mobile video services for 14 major mobile operators in North America and Europe, providing both live and on-demand content from more than 150 different media companies to 25 consumer services. OpenVideo works in many different mobile content ecosystems, seamlessly operating with major search, advertising, billing and user interface frameworks. For complete information, please visit www.quickplay.com.