Big in Japan’s ShopSavvy Application Debuts at T-Mobile G1 Unveiling

Personal Shopping Assistant One of the First Applications for Android Market

NEW YORK--(BUSINESS WIRE)--Big in Japan Inc., a Dallas-based idea factory for mobile applications, unveiled ShopSavvy™, an application designed to help people do comparative shopping. Available via the Android Market on the T-Mobile G1, the world’s first Android™-powered mobile phone in partnership with Google, ShopSavvy will be free of charge to customers when the device launches.

ShopSavvy™, formerly known as GoCart, is a personal shopping assistant enabling customers to comparison shop on the go, simply by scanning any product’s barcode using the T-Mobile G1’s built-in camera. Using the barcode information, ShopSavvy searches the Web for the best prices on the product, displaying the lowest prices online as well as at nearby brick-and-mortar retailers. ShopSavvy looks up product reviews to further assist with purchase decisions.

ShopSavvy was named one of 10 winners among nearly 1,800 entries in the Google Challenge, a contest to build mobile-phone applications for the Android operating system. Big in Japan was awarded a $275,000 prize by Google for its winning application.

You can view a ShopSavvy demo at www.youtube.com/watch?v=OALjXec6tHo.

For more information on the T-Mobile G1, please visit www.T-MobileG1.com.

About Big in Japan

Big in Japan Inc. is a Dallas-based idea factory for mobile applications, building software for the Android platform and Apple’s iPhone. For more information about Big in Japan, visit the company's Web site at www.biggu.com.

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