The Yellow Pages of New England Partners with Boomdash to Enable Local Businesses to Advertise Online

ANN ARBOR, Mich.--(BUSINESS WIRE)--Boomdash, LLC, a leader in turn-key search engine and mobile marketing for local businesses, announced today its partnership with The Yellow Pages of New England, a leading yellow page publisher for the New England area. The partnership will allow The Yellow Pages of New England advertisers to advertise online and on mobile phones.

Advertisers with local directory publishers are requesting new media advertising opportunities. Meeting this demand can be time consuming and costly. Boomdash offers publishers a simple, low-cost solution to provide what the advertisers want most–to be found by their customers when they search on the Internet.

"We are pleased to be representing Boomdash Reach & Go in the New England area,” said Paul Eisen, President of The Yellow Pages of New England. “We reviewed several leading vendors in the Search Engine Marketing space. We chose Boomdash over those competitors because of the simplicity and compelling value Boomdash can provide to all of our advertisers.”

Boomdash Reach enables businesses to create, manage and publish online ads with major Internet Search Engines based on a monthly budget they establish. Additionally, Boomdash Reach includes a proprietary ad optimization tool that monitors performance and automatically makes adjustments to the ad creating a more effective marketing campaign.

Boomdash Go creates a dynamic web presence for small businesses whether or not they already have a Web site. Specifically, Boomdash Go includes a click-to-call button that enables potential customers to easily make a phone call to the business with the click of a mouse. In addition, Boomdash Go offers a mobile coupon solution that sends promotional coupons directly to the customer’s mobile phone.

“Having a successful and sophisticated publisher like The Yellow Pages of New England select Boomdash, after extensive comparative analysis against our pricier and larger competitors, is a great validation of the superb talent and hard work of the engineers in our platform design and development team,” said Cesar Nerys, CEO and Co-Founder of Boomdash.

Boomdash offers its Boomdash Reach and Go solution exclusively through the sales channel small businesses value and trust—independent local yellow page directory publishers. This benefits both sides by allowing local businesses to work with a partner they already know and trust while helping local publishers build new revenue.

About Boomdash

Boomdash helps local companies attract and convert online prospects through new media channels. By partnering with independent publishers Boomdash can help local companies do business and gain visibility online. Boomdash is headquartered in Ann Arbor, Michigan. More information is available at www.boomdash.com.

About The Yellow Pages of New England

The Yellow Pages of New England was founded in 2003 and has grown to publish five yellow page directories: The Yellow Pages of Cape Cod, The South Shore Directory, the South Coast Directory, The Brockton-Foxboro Directory, and the Metro South Directory. More information is available at www.ypne.com.