Blue Nile Lets Customers Choose Bill Me Later This Holiday Season

SEATTLE & TIMONIUM, Md.--(BUSINESS WIRE)--Blue Nile, Inc. and Bill Me Later, Inc. today announced that Blue Nile customers now have the option to pay for purchases with Bill Me Later® when shopping online or over the phone. Furthermore, Blue Nile is offering customers that pay with Bill Me Later no payments for 90 days on purchases of $250 or more.

As the leading online retailer of diamonds and fine jewelry, Blue Nile is continually looking for ways to provide a superior shopping experience for customers. By offering Bill Me Later, Blue Nile is making it even easier to make important purchases this holiday season. The holidays are the most popular time of the year to get engaged, and Bill Me Later will help men give women the ring of their dreams.

“We chose to launch Bill Me Later now to give customers the option to finance their important purchases and pay for them at a later date,” said Diane Irvine, chief executive officer of Blue Nile. “Customers can benefit from the convenience of Bill Me Later, further enhancing their Blue Nile experience now and throughout the gift-giving season.”

“Bill Me Later gives merchants more than just another payment option, it becomes a key element of their customer service strategy,” said Vince Talbert, vice president of marketing at Bill Me Later. “Blue Nile already has a highly trained customer service staff helping consumers through every step of their diamond purchase. Bill Me Later lets Blue Nile take the customer experience to another level, extending additional convenience by giving them more time to pay for their purchase.”

Bill Me Later is among the most widely adopted payment technologies for the largest online retailers with a network of over 1,000 online stores, travel partners and catalogs. Bill Me Later enables consumers to shop online without using a credit card and helps retailers simplify the payment experience.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

About Bill Me Later, Inc.

Bill Me Later, Inc. is a new breed of technology company, offering next-generation payment and marketing solutions. The company is a leader in the digital payments industry with its popular Bill Me Later® product and flexible financing programs. The rapidly growing Bill Me Later network enables top-tier retailers and travel providers to attract high value customers with an effortless payment experience. In the small business sector, Bill Me Later, Inc. is pioneering payments with the Bill Me Later® Business service tailored specifically for the small business buyer.

The Bill Me Later, Inc. network includes hundreds of top-tier merchants including Amazon, Apple, Borders, Blue Nile, Bluefly, Continental Airlines, eLUXURY, Fujitsu, JetBlue, Overstock, QVC, Toshiba, Toys “R” Us, US Airways, Walmart.com and Zappos. Millions of consumers rely on the safety and convenience of Bill Me Later’s payment solutions when shopping online, via phone and in-store.

Founded in 2000, Bill Me Later, Inc. is a privately held company headquartered in Timonium, Md. with additional office locations in Hunt Valley, Md. and San Francisco, Calif. Please visit us at: www.billmelater.com.

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