104 West Partners Enhances Focus on New Media With Dedicated Practice

DENVER--(BUSINESS WIRE)--104 West Partners, a strategic communications firm specializing in innovative technology companies, today announced it has enhanced its focus on new media with the addition of a dedicated practice. The firm has appointed Elaine Schoch as director of emerging media to oversee the practice.

“Our team has taken a strategic approach to using new media to meet our clients’ individual needs. As new media becomes an increasingly vital communications platform for our clients, it is important for us to have a dedicated emphasis to support our clients in this ever-changing medium,” said Patrick Ward, partner and chief strategic officer at 104 West Partners. “Elaine has been at the forefront of counseling our client base on how best to maximize their online efforts, and we are excited to have her lead our continued new media efforts.”

New media has changed the way companies are communicating with their customers and key stakeholders. The communications function of a business no longer exists in a one-way channel. Rather, tools such as social networks, wikis and blogs are transforming companies’ interactions with their stakeholders into a two-way dialogue. 104 West Partners counsels clients on how to maximize these conversations with stakeholders by using dedicated new media tools.

104 West Partners has successfully implemented multiple new media initiatives such as blogs, customer communities, Facebook Fan pages and search engine optimization for a variety of clients. The firm has leveraged new media to support more traditional communications programs and achieve outstanding results. The addition of a dedicated new media practice will enhance the ability of 104 West Partners to provide strategic, well-rounded and results-oriented programs.

About 104 West Partners

Founded in 2003, 104 West Partners is a strategic communications firm with offices in Denver and Seattle. The firm specializes in working with innovative companies to successfully launch a new business, refine existing market positioning, introduce a new technology or product, enter into new markets, or promote the next great idea by leveraging public relations, analyst relations and other communications services. 104 West has been instrumental in launching critical technology categories, including antispyware software and mobile games, among others. 104 West clients are funded by some of the most respected venture capital firms in the world, including Kleiner, Perkins, Sequoia Capital, Sutter Hill Ventures, Accel Partners, Sequel Ventures, Mayfield and Technology Crossover Ventures. For more information, please visit www.104west.com or 104 West on Facebook.