Exciting Publication on How Fans Stay Connected in the United States with Remote Seats

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8f7402/remote_seats_how) has announced the addition of the "Remote Seats: How Sports Fans Stay Connected in the United States 2008" report to their offering.

This report explores how sports fans access and consume sports content when not attending a live sporting event. It goes beyond a discussion of market trends and segment performance to offer the following insights:

- How innovators are integrating competing media and establishing
 partnerships to share and distribute sports content
- How market operators expect to generate revenue through live game
 streaming
- How different segments of the market compete against one another for
 fan loyalty
- What print media operators can do to draw back readers who are
 migrating online
- The rise of online video and how sports media operators use it to
 drive up site usage
- How professional sports leagues are affecting the market through
 flagship cable networks
- Where growth remains for media operators and what they must do to
 groom it
- How major telecoms compete for premium sports packages
- Where sports advertisers are spending their money
- How to draw women further into sports media participation
- Prevalent trends in sports media television spots and how to make
 marketing more distinct
- Knowing which ethnic groups access sports media content the most and
 why

Key Topics Covered:
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
Extended Topics:
- Sports media moving from single- to multi-tier content platforms
- Competitive Context
- Segment Performance
- Market Drivers
- Innovation and Innovators
- Advertising and Promotion
- Race and Hispanic Origin
- Appendix: Other Useful Consumer Tables

Companies Mentioned:
- ESPN, Inc.
- National Football League Inc.
- CBS Corporation
- FOX Broadcasting Company
- Comcast Corporation
- National Broadcasting Company, Inc. (NBC)
- YouTube, Inc.
- Time Warner Inc.
- National Association for Stock Car Auto Racing (NASCAR)
- Yahoo! Inc
- Turner Broadcasting System, Inc.
- ABC, Inc.
- AT&T Inc.
- MSN (USA)
- Nielsen Media Research, Inc.
- Facebook, Inc.
- Dish Network
- MySpace.com
- Newspaper Association of America
- Professional Golfers Association
- Federal Communications Commission (FCC)
- Consumer Electronics Association
- National Basketball Association
- T-Mobile USA
- Research In Motion (USA)
- Walt Disney Company, The
- Cablevision Systems Corporation
- Sirius Satellite Radio Inc.
- PepsiCo Inc
- Electronic Arts, Inc
- Pepsi-Cola North America
- U.S. Bureau of the Census
- Anheuser-Busch Companies Inc
- Sony Corporation of America
- Nickelodeon Networks
- RCN Corporation
- XM Satellite Radio Holdings Inc.
- National Sporting Goods Association
- Sporting Goods Manufacturers Association (SGMA)

For more information visit http://www.researchandmarkets.com/research/8f7402/remote_seats_how