104 West Partners Awarded Top Honors for Work in Online Communications and Media Relations

DENVER--(BUSINESS WIRE)--104 West Partners, a strategic communications firm, was honored with two Gold Pick Awards at the Colorado Chapter of the Public Relations Society of America’s 2008 Gold Pick Awards Ceremony. The PRSA Gold Picks recognize excellence in public relations across the state. The agency also received one Silver Pick Award for an outstanding campaign.

104 West earned a Gold Pick Award in Online Communications for transforming a client’s blog, the MX Logic IT Security Blog, into a media hub that leveraged fresh content and increased the company’s visibility and credibility. Partner demand to resell MX Logic services skyrocketed, in part, as a result of the increased visibility from the IT Security Blog.

The agency also earned a Gold Pick Award in Media Relations for launching Packet Analytics, an emerging company in tool development for IT security assessments and incident response. The agency created a strong market position for the company and defined Forensic Search Analysis, the company’s niche, as a key segment in the security market. As a result, 104 West exceeded its established objectives in the number of media interviews, analyst briefings and media placements secured.

In addition, 104 West earned a Silver Pick Award in Media Relations for successfully introducing BitGravity into a crowded market dominated by a few well-known behemoths. 104 West de-positioned the competition in the Content Delivery Network (CDN) market and established BitGravity as a key player in its space. 104 West secured placements for BitGravity in priority outlets ranging from The Wall Street Journal, TechCrunch, ZDNet and Information Week.

“These awards are a milestone for our firm,” said Patrick Ward, partner and chief strategic officer at 104 West Partners. “Early on, we made the decision to focus our business on representing innovative technology growth companies and these awards further validate the success of our business focus. They are a true testament to the achievements of our staff and the types of campaigns we are creating and executing on behalf of our clients.”

These awards come on the heels of a recent announcement 104 West Partners made that it has been appointed agency of record for a number of new early-stage tech firms looking to launch their brands, increase market share, or break into new categories. Three of its new clients include HiveLive, Global Technology Resources, Inc., and Transverse.

104 West Partners specializes in communicating technological innovation. The company provides strategic advice and counsel to clients as they forge new markets and evolve their businesses within those markets. In addition to providing strategic communications, 104 West Partners also offers a full suite of public relations and analyst relations services.

104 West Partners holds the distinction as Denver’s largest technology-specific public relations agency and was ranked as the 12^th largest agency overall by The Denver Business Journal.

About 104 West Partners

Founded in 2003, 104 West Partners is a strategic communications firm with offices in Denver and Seattle. The firm specializes in working with innovative companies to successfully launch a new business, refine existing market positioning, introduce a new technology or product, enter into new markets, or promote the next great idea by leveraging public relations, analyst relations and other communications services. 104 West clients are funded by some of the most respected venture capital firms in the world, including Kleiner, Perkins, Sequoia Capital, Sutter Hill Ventures, Accel Partners, Sequel Ventures, Meritage Funds, Mayfield and Technology Crossover Ventures. For more information, please visit www.104west.com or 104 West on Facebook.