September 10, 2008 07:00 AM Eastern Time 

New ‘Brain Workout’ Software Launches in the U.S.

MIAMI--(BUSINESS WIRE)--Forget your keys lately? The name of an old friend or co-worker slip your mind? Relax, there’s help on the way. Stephane Bergeron, MD, chief executive officer with Brain Center America (BCA), today announced the U.S. launch of the NeuroActive Program, the new brain-fitness software that exercises the entire brain to produce a sharper, more youthful mind. NeuroActive, which is scientifically proved to increase cognitive function by 20%, resulting in improved brain processing speed, memory and a sharper brain that performs as well as it did 10 years ago, is already helping tens of thousands of Canadians and Europeans of all ages improve their mind-body health and quality of life. The software is now available in the U.S. for $95 at a growing number of online and traditional retail outlets.

“NeuroActive has enjoyed great success since it was launched in 2007 in Canada, and we expect this unique, innovative brain gym and training program will become very popular among Americans who recognize the need for brain fitness to ensure total mind-body health,” said Bergeron, the physician/entrepreneur who founded BCA and collaborated with a team of international brain specialists to engineer the software system. “NeuroActive is the only software of its kind that stimulates a complete set of vital brain functions and uses advanced artificial intelligence to continuously adapt the difficulty level to the users’ performance and generate maximum gains in minimal time. Plus, it’s fun, and anybody can use it.”

NeuroActive is designed to:

• Provide customized and complete brain training that sharpens 16 brain functions, including memory, processing speed, concentration and ability to recall faces, names and information
• Keep users’ brains active and youthful as part of a natural, no-side-effects Alzheimer’s disease-prevention strategy
• Meet users’ needs for quick, long-lasting, measurable results with 15- to 20-minute sessions three times per week that may be performed anywhere – including homes, offices and fitness centers – with an easy-to-use, PC- or MAC-compatible system

Scientific research proves that the brain, at all ages, has significant potential to acquire new knowledge and skills with proper training and exercise. Known as neuroplasticity, or brain plasticity, that recently discovered ability to change and map new neural pathways, stimulate new cell growth, and deliver better oxygen and blood flow to the brain is at the heart of Brain Center America’s groundbreaking software, which aims to improve short- and long-term memory functions and speedy analysis of situations and information, as well as enable users to regain long-lost abilities.

In Dr. Bergeron’s words: “Although most people recognize the benefits of regular athletic exercise, many aren’t aware that their brains can improve significantly and rapidly with training programs that are scientific and fun. The condition of their minds also affects their physical health, and brain-training exercises are critical to ensuring total mind-body health and maintaining the best-possible quality of life.”

About Brain Center America

Brain Center America (BCA), with headquarters in Florida, is the U.S. division of Brain Center International, the Canadian neuroscience company that developed and launched the NeuroActive Program in Canada in 2007. It manufactures and distributes software designed to improve memory, concentration, energy and total mind-body health with brain-training exercises. Developed by physicians and brain specialists, the patent-pending software is the only one of its kind that targets 16 key functions throughout the entire brain and deploys advanced artificial intelligence to customize training to the users’ skills and generate maximum gains in minimal time. It is sold on the company’s Web site, through Amazon.com and at a growing number of online and traditional retail outlets. For free online demos and information or to buy NeuroActive, visit www.braincenteramerica.com or call 1.888.780.BRAIN (2724).

Editor’s Notes: Interviews, photographs, product samples and demos are available upon request