ZVUE Hails Elvis Presley With Branded Media Player

SAN FRANCISCO--(BUSINESS WIRE)--ZVUE Corporation (NASDAQ:ZVUE), a global digital entertainment company, announced today that ZVUE will be selling an exclusive Media Player pre-loaded with 10 music video clips from two concert specials starring Elvis Presley, “68 Special” and “Aloha From Hawaii.” The Elvis Presley Media Player will retail for $49.88 and will be available nationwide in 3,400 Wal-Mart stores beginning August 12, to coincide with Elvis Week at Graceland in Memphis.

“The Elvis Presley Media Player offers great value and will provide generations of customers with many hours of listening enjoyment.”

This co-promotion will coincide with the exclusive Wal-Mart release of Elvis: Viva Las Vegas on DVD and Blu-ray. Elvis: Viva Las Vegas is a powerful music documentary that features rare Elvis performance footage and showcases some of today’s hottest as they perform some of Elvis’ Vegas classics.

The Elvis Presley pre-loaded media player will play both videos and MP3s. The branded player features a 2.4-inch color screen and 1 GB of built-in memory to support additional MP3s and videos uploaded to the player. It can also display photos and has an FM radio tuner as well as a text reader that displays discographies and other text-based files.

“Over 30 years after his death, Elvis Presley still resonates as one of the greatest cultural icons in the world. We are honored to work with Wal-Mart and Elvis Presley Enterprises to showcase his legacy in an exciting way for his fans,” said Jeff Oscodar, ZVUE President and CEO. “The Elvis Presley Media Player offers great value and will provide generations of customers with many hours of listening enjoyment.”

About ZVUE Corporation

ZVUE Corporation (NASDAQ:ZVUE) is a global digital entertainment company. Its Popsauce Network™ (comprised of eBaumsWorld.com, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com and ZVUE.com) is consistently among the top-five companies providing user-generated video online. ZVUE™ personal media players are mass-market priced and currently available for purchase online and in Wal-Mart stores throughout the U.S. For more information, visit www.zvue.com.

ZVUE, HandHeld Entertainment, popsauce network, eBaum’s World, ZVUE Networks, eBaumsWorld.com, Putfile.com, HolyLemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com, and ZVUE.com are trademarks of ZVUE Corporation. All other trademarks are property of their respective owners.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com . EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol CKXE.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995

Statements made in this release that are not historical in nature constitute forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the use of words such as “expects,” “plans” “will,” “may,” “anticipates,” “believes,” “should,” “intends,” “estimates,” and other words of similar meaning. These statements are subject to risks and uncertainties that cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with: (i) future financial results and financing requirements; (ii) development of new products and service offerings; (iii) ZVUE Corporation’s ability to monetize, grow users and obtain synergies from acquired user-generated content providers; (iv) ZVUE Corporation’s ability to integrate acquisitions; (v) the effectiveness, profitability, and marketability of the company’s current and prospective products and services; (vi), the impact of current, pending, or future legislation and regulation on the company’s industry; and (vii) the impact of competitive products, services, pricing or technological changes. More detailed information about ZVUE Corporation and the risk factors that may affect the realization of forward-looking statements is set forth in ZVUE Corporation’s filings with the Securities and Exchange Commission, including ZVUE Corporation’s Reports under the Securities Exchange Act of 1934, as amended, ZVUE Corporation’s Registration Statement on Form S-3/A, as amended, which was declared effective by the SEC on February 12, 2008. Such documents may be read free of charge on the SEC’s web site at www.sec.gov. All forward-looking statements included in this release are made as of the date of this press release, and ZVUE Corporation assumes no obligation to update any such forward-looking statements.