DMD Pharmaceuticals' New Energy Shot Bridges Diet Aid – Energy Supplement Gap

INDIANAPOLIS--(BUSINESS WIRE)--

Retailers looking to capitalize on swimsuit season through sales of diet products have a new stock option – a comprehensive energy shot that appeals to dieters, fitness enthusiasts and energy drink consumers alike.

“The market is primed for new, innovative options like TRIM-U™, which can help consumers control their appetite while keeping their energy high for workouts.”

TRIM-U™, a new innovation that bridges the gap between diet aids and energy supplements in one complete product, is one of the newest offerings of Indianapolis-based DMD Pharmaceuticals. Enhanced with fat-burning and appetite-suppressing Hoodia – a plant native to South Africa – this liquid formula is optimized for the quick energy delivery critical to dieters and fitness enthusiasts.

Geared toward men and women 18-44, the grape-flavored, 2 ounce liquid shot is sugar-free and is bolstered by pharmaceutical-grade caffeine, taurine, green tea and garcinia cambogia – all of which promote a higher metabolism and weight loss.

In 2006, the market research firm NPD Group reported that 60 percent of people would like to lose 20 pounds. And 26 percent of women and 19 percent of men said they were currently on a diet, indicating a large cache of buyers primed to purchase TRIM-U™ and other products designed to advance their weight loss efforts, said Dave Dickey, president of DMD.

“Consumers spend roughly $50 billion each year on diet soft drinks, weight loss programs, health clubs, bariatric surgery, medications, diet books and other products,” said Dickey. “The market is primed for new, innovative options like TRIM-U™, which can help consumers control their appetite while keeping their energy high for workouts.”

Beyond TRIM-U’s™ consumer appeal, retailers will appreciate the product’s small size, which equates to less stocking expense, a small retail footprint and merchandising catered to self-serve impulse purchases. In addition, TRIM-U™ Shots require no refrigeration and have no regulatory limits.

Visually-grabbing point-of-sale merchandising, such as aisle-toppers, high-resolution product signage and a wide variety of proven countertop dispensers, is available to help retailers capitalize on TRIM-U™.

For more information about TRIM-U™ shots and the complete line of over-the-counter supplements from DMD Pharmaceuticals, please visit www.dmdpharm.com or call 1.800.795.2477.

DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary supplements with distribution in more than 50,000 convenience stores nationwide. Other leading DMD dietary supplement brands include PEPTIME^®, EPHRINE Plus^® High Energy, Ultra EPHRINE Plus^®, PEPTIME^® Mini-White^®, PEPTIME^® Magnum 357 and Ginseng Vita Blitz^®.

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