The Environment...Are We Doing All We Can?

ROCHESTER, N.Y.--(BUSINESS WIRE)--According to the results of a new nationwide Harris Poll of 2,602 U.S. adults surveyed online between May 5 and 12, 2008 by Harris Interactive^®:

• Almost three-quarters (72%) of U.S. adults believe their personal actions are significant on the environment while just over one in five adults (22%) believe their actions are not significant;
• Women are much more likely than men (77% versus 67%) to believe that their actions are significant. In fact over one-third (35%) of women believe their actions are very significant on the environment compared to 21 percent of men who believe the same;
• Republicans are less likely to say their personal actions on the environment are significant (63% vs. 78% for Democrats and 77% for Independents);
• More than half of U.S. adults have made changes in their lives that they believe will help sustain the environment;
• When it comes to making changes, Independents are the most likely to have done so (63%), followed by Democrats (57%) and Republicans (44%).

This non-commissioned survey, conceived and developed by Harris Interactive with valuable input from The Nature Conservancy, also found that:

• Although the phrase “environmental sustainability” appears to be popular, it may not be registering with all Americans. Over half (58%) say they have not heard the phrase “environmental sustainability” used while 42 percent have heard it;
• Just under half of Echo Boomers (those aged 18-31) and Gen Xers (those aged 32-43) have heard the phrase used (46% and 47% respectively), while just three in ten (30%) Matures (those aged 63 and older) have heard it used.

After assessing initial familiarity, Harris Interactive provided a definition of “environmental sustainability” (i.e., taking from the earth only what it can provide indefinitely, thus leaving future generations as much as we have access to ourselves). In this case:

• Just over half of Americans (53%) say they have done something to change their lifestyle to make it more environmentally sustainable, while one-quarter (25%) say they have not;
• Education seems to play a role in whether people have made a change. Just under half of those with a high school education or less (46%) have changed their lifestyle compared to two-thirds (65%) of those with a post graduate degree.

What Lifestyle Changes are People Making?

• Almost everyone who has made a change to their lifestyle is recycling (91%);
• Seventy-three percent are paying bills online and/or receiving paperless statements;
• Just about half (49%) are buying more locally produced food and/or goods;
• Many are buying green household products (47%) and installing resource friendly appliances (46%);
• Some are no longer purchasing plastic water bottles (30%), commuting to work in ways other than by car (16%), carpooling (16%), changing light bulbs (4%) and buying a hybrid (3%).

But not everyone is doing something to change their lifestyle. The top reason cited by one-third (34%) of those who have not changed their lifestyle is that they do not know what to do. Three in ten (29%) say that they haven’t changed their lifestyle as it won’t make any difference followed by 22 percent who say they just tend to forget until afterwards to do something differently. One in five (19%) have not done anything as it is too expensive while one in ten (10%) say they don’t have the time.

“This poll shows that green living is certainly at the forefront of our minds,” said Stephanie Meeks, acting president and CEO of The Nature Conservancy, which advised Harris Interactive on the development of this latest poll. “Yet people are getting lost in the maze of information on how to lessen our environmental impact. The bottom line is that even the smallest lifestyle change can have significant impact in the long-run.”

So What Does it All Mean for Our Future?

Thinking about the future and the possibility of living a sustainable life, two-thirds of Americans (67%) say it will be possible for people to actually live an environmentally sustainable life, while 22 percent say it will not be possible. One thing to note is that just one in five (20%) say it definitely will be possible while almost half (47%) believe it probably will be possible. And while 64 percent of those with a high school degree or less say it will be possible, more adults (78%) with a post graduate degree believe the same.

Regina Corso, Director of The Harris Poll, said, “In the end, the environment and sustainable living are issues that will not be going away anytime soon. As we move into the November presidential election, it will be interesting to see how much of an impact, if any, the environment has on the campaign. And how this impacts the tone of the election may be a sign as to how it would influence either a McCain or Obama White House.”

Methodology

This Harris Poll^® was conducted online within the United States between May 5 and 12, 2008, among 2,602 adults (aged 18 and over). Figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated. Full data tables and methodology for this study can be found at www.harrisinteractive.com.

These statements conform to the principles of disclosure of the National Council on Public Polls.

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Q705, 715, 720, 725, 730, 735

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.

Harris Interactive Inc. 4/08