The Amacore Group, Inc. Announces the Appointment of G. Scott Smith as Chief Operating Officer

LAKE MARY, Fla.--(BUSINESS WIRE)--The Amacore Group, Inc. (OTCBB:ACGI), a leader in providing health and health-related programs and other innovative and high-quality solutions through its unique multi-channel distribution system, today announced that it has appointed G. Scott Smith (“Scott”) as the Chief Operating Officer of The Amacore Group and each of its subsidiaries.

Scott Smith has over a 30-year record of success beginning as an Audit Manager for KPMG Peat Marwick in Dallas, Texas and subsequently as the President and CEO of Texas-based National Health Insurance Company. During his tenure with National Health, Mr. Smith was instrumental in managing a company that grew from 19 employees in 1978 to 400 employees by 2002. Premium income over that period grew from $6 million to over $250 million and assets grew from $3.5 million to $1.2 billion.

In December 2007, shortly after The Amacore Group acquired ownership of Lifeguard Benefit Services in October 2007, Mr. Smith was appointed Chief Operating Officer of the Lifeguard subsidiary.

Mr. Smith is a member of many professional associations including the American Institute of Certified Public Accountants, the Texas Society of Certified Public Accountants, the Texas Association of Life and Health Insurers, where he also served as a Director and President and served as Chairman of a number of internal committees. Mr. Smith is also an active member of the Professional Advisory Board for St. Jude Children’s Research Hospital.

Mr. Smith graduated with honors from Stephen F. Austin University focusing on Accounting, Economics and Computer Science. He became a Certified Public Accountant in Texas in 1979.

Jay Shafer, President of The Amacore Group, Inc., said, “Scott has all the attributes that we are seeking for our Chief Operating Officer – experience, passion and a record of success. His deep understanding of the intricacies and complexity of health benefits and insurance are perfectly suited to the operational needs of our current distribution channels whereas his ability to successfully conquer new challenges is a skill that fits the multiplicity of new opportunities that The Amacore Group will be undertaking. His addition strengthens Amacores’ already incredibly able core management group and we are extremely pleased that he has enthusiastically accepted his newest assignment.”

Mr. Smith said, “The opportunity to take on the position as Chief Operating Officer of The Amacore Group is one that I was very eager to accept. The Amacore Group is primed to bring a new dynamic to the distribution of products and services to the customer, not only in health benefits or insurance but in a broad array of products that through a multi-level marketing distribution network can bring more, better and lower cost products and services to the consumer. Amacore is positioned to change the way in which healthcare products are currently being delivered to the nation, and they have the systems in place to change the way healthcare programs are delivered to the millions of Americans currently without those benefits. Together with the existing management group of highly motivated and experienced executives I firmly believe that The Amacore Group, is in position to show dramatic growth and I am thrilled to be a part of it.”

About The Amacore Group, Inc.

The Amacore Group, Inc. (www.amacoregroup.com)

Amacore, through its unique distribution model, has partnered with some of the nation’s top rated carriers to bring to individuals, families and employer groups nationwide a cutting-edge portfolio of health insurance products ranging from traditional major medical insurance to high-deductible plans, Health Saving Accounts, PPOs, limited medical coverage as well as dental, vision and prescription drug plans. These programs are designed to provide consumers with a broad array of product offerings and choices, and marketing partners with compelling new business opportunities in the multi-trillion dollar healthcare market. Leveraging that unique portfolio, Amacore offers a business partner model that combines development innovation with technology and resource tools that create a partner approach that is industry-leading, supportive and cutting edge. Amacore’s drive for industry leadership began with a clear purpose: to have a positive impact on healthcare in America. Amacore embraces consumer-driven healthcare and works with a variety of partners to educate, advocate, present and provide consumers with the many options available to them. The key to our success has been to implement a strategy that results in giving different customers very unique and compelling reasons to choose Amacore programs. Amacore offers real solutions in the marketplace and is poised for real growth. We are committed to offering the highest quality products with cutting edge and industry leading infrastructure, tools, customer service and support for our partners and clients.

Through its wholly-owned subsidiary, LifeGuard Benefit Solutions, Inc., Amacore now has the ability to provide administrative and back-office services to other healthcare companies, in addition to expanding its own call center capability through its wholly-owned subsidiaries, JRM Benefits Consultants, LLC, and its recently acquired, US Health Benefits Group, Inc. Zurvita, Inc., Amacore’s newly formed, wholly-owned subsidiary specializing in direct to consumer multi-level marketing, provides yet another channel for Amacore’s ever-increasing range of healthcare and healthcare-related products.

This press release contains forward-looking statements that are subject to risks and uncertainties. These forward-looking statements include information about possible or assumed future results of our business, including anticipated revenues, anticipated revenue growth, expenses, profitability, losses and profit margins. In some cases, you may identify forward-looking statements by words such as "may," "should," "plan," "intend," "potential," "continue," "believe," "expect," "predict," "anticipate" and "estimate," the negative of these words or other comparable words. These statements are only predictions. One should not place undue reliance on these forward-looking statements. The forward-looking statements are qualified by their terms and/or important factors, many of which are outside the Company's control, involve a number of risks, uncertainties and other factors that could cause actual results and events to differ materially from the statements made. The forward-looking statements are based on the Company's beliefs, assumptions and expectations of the Company’s future performance, taking into account information currently available to the Company. These beliefs, assumptions and expectations can change as a result of many possible events or factors, including those events and factors described in "Risk Factors" in the Company’s Annual Report on Form 10-KSB for 2007 filed with the Securities and Exchange Commission, not all of which are known to the Company. The Company will update the information in this press release only to the extent required under applicable securities laws. If a change occurs, the Company's business, financial condition, liquidity and results of operations may vary materially from those expressed in the aforementioned forward-looking statements.