CORRECTING and REPLACING Business Wire Announces June Webinar Series

NEW YORK--(BUSINESS WIRE)--The link to register for the June 4, 2008 webinar should read: https://www1.gotomeeting.com/register/932030997 (sted https://www1.gotomeeting.com/register/345793628).

“Our goal is to show how the press release can work as a foundation document that becomes fodder for conversation and coverage all over the web”

The corrected release reads:

BUSINESS WIRE ANNOUNCES JUNE WEBINAR SERIES

Business Wire’s New Media Specialists Provide Free How-To Help for Press Releases

Business Wire’s popular webinar series continues in June with free education on how to optimize press releases for search engines as well as social media lessons for new media neophytes.

“Our goal is to show how the press release can work as a foundation document that becomes fodder for conversation and coverage all over the web,” said Monika Maeckle, Vice President of New Media for Business Wire. The free webinars, which have reached out to thousands of professional communicators, focus on using new and social media tools to turn the humble press release into an interactive marketing tool.

Business Wire’s June 2008 Webinar Schedule follows.

Wednesday, June 4, 2008

Your text needs a partner: Using Multimedia to Drive Press Release Results

10 AM Pacific/ Noon Central/ 1 PM Eastern

A .jpg says a thousand .txt and in this tutorial, you’ll learn how to increase press release traction by adding multimedia. We’ll review success stories and provide how-to tips.

Your guides:

Jennifer Saragosa, Account Manager and New Media Specialist

Malcolm Atherton, Account Executive and New Media Specialist

To register: https://www1.gotomeeting.com/register/932030997

Tuesday, June 10, 2008

Be an SEO Hero -- Optimize Your Press Release for Search

10 AM Pacific/ Noon Central/ 1 PM Eastern

Learn how to write for search engines with the EON: Enhanced Online News Search Engine Optimization tool powered by Newsforce.

Hosts: Maria Van Wambeke, Product Development Specialist

Michael Toner, New Media Specialist and Account Executive

To register : https://www1.gotomeeting.com/register/500127813

Wed June 18, 2008

EON: Enhanced Online News

10 AM Pacific/ Noon Central/ 1 PM Eastern

SEO, social media, and multimedia in PR: what's new and what you can do NOW to improve new media traction and effectiveness of your press releases.

Hosts: Sarah Shepard, Senior Account Manager and New Media Specialist

Clint Howell, Senior Account Executive and New Media Specialist

To register https://www1.gotomeeting.com/register/579470696

Friday, June 27, 2008

Lost in MySpace?

10 AM Pacific/ Noon Central/ 1 PM Eastern

Still floating in a fog, trying to figure out how to apply Web 2.0, social media and SEO to your press releases? Don't despair. Business Wire answers your most frequently asked questions.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Malcolm Atherton, New Media Specialist and Account Executive