Sara Lee Foodservice Helps Operators Feed Their Bottom Line

DOWNERS GROVE, Ill.--(BUSINESS WIRE)--Building on its tradition of offering operators great-tasting bakery, meat, coffee and tea products, Sara Lee Foodservice is introducing two new product lines which, along with other products, will help operators save money, increase margins and realize incremental sales.

Sara Lee Foodservice will showcase its Chef Pierre^® pre-sliced pies and Jimmy Dean^® All-Natural Breakfast Sausage, at the 2008 National Restaurant Association (NRA) Show (booth #1047) along with additional new products showcasing how Sara Lee Foodservice helps operators “feed their bottom line.”

“While our strong value proposition has always been a key component of any new product launch, demonstrating that value proposition is more important than ever in today’s challenging economic environment,” said Tom Hayes, president, Sara Lee Foodservice. “Our number one priority continues to be meeting the needs of our operator partners to help them build their business. The Sara Lee Foodservice broad product portfolio demonstrates our commitment to delivering total value solutions by helping operators save money, increase margins and generate incremental sales with superior brands they have trusted for years,” he said.

New Products

New Chef Pierre pre-sliced pies offer the same great taste that makes Chef Pierre the most popular Foodservice pie and help operators reduce waste and labor without cutting a thing.

Chef Pierre pre-sliced pies offer operators thaw and serve convenience in seven delicious flavors: Dutch Apple, Pumpkin, Pecan, Sweet Potato, Nuts About Fudge, Pumpkin Pecan Praline and Seven Layer. The Chef Pierre Seven Layer pie was the winner of the 2008 American Pie Council’s National Pie Championships in its commercial gourmet category.

Jimmy Dean is introducing All-Natural Breakfast Sausage made with natural ingredients and no chemical preservatives, MSG or artificial flavors or colors added. Available cooked or raw, Jimmy Dean All-Natural Breakfast Sausage has all the traditional, pure pork flavor consumers love and help operators by meeting consumer’s demand for natural products and realizing increased margins through a consumer’s willingness to pay more for these items.

Products for Every Day Part

In addition, Sara Lee Foodservice will showcase other products to help operators feed their bottom line, including:

Bakery

• Sara Lee^® Mini Breakfast Bakery enhances variety and helps operators adjust portion costs with these delicious mini Sara Lee bakery products. Varieties include an improved Demi-Danish, and new Mini Cinnamon Rolls, Mini Cinnamon Pull-Apart Bread, and the Wholesome Indulgence 1.5 oz. Muffins and several Variety Packs; Mini Coffee Cakes are available as part of a variety pack only.

Beverage

• Great-tasting Good Origin^® Coffee helps operators increase margins by responding to heightened consumer awareness for socially-responsible products. Available in six varieties and UTZ CERTIFIED Good Inside, consumers know it is produced responsibly because they can trace the coffee from farm to cup. With the source code from each package, consumers can visit www.goodorigin.com and identify the originating coffee farm.
• Douwe Egberts™ beverage systems reduce labor and waste to deliver coffee-house quality beverages at the touch of a button for operators of all sizes.

Meat

• Hillshire Farm^® split smoked sausages, available in four great-tasting flavors, are made with 100% USDA inspected cuts of pork and beef. These pre-sliced, pre-cooked sausages offer operators a flavorful and unique protein alternative to increase variety while increasing margins in every day part.

About Sara Lee Foodservice

Based in Downers Grove, Ill., Sara Lee Foodservice is a leading supplier of coffee and tea, meat, and bakery solutions, providing value beyond its products to a broad base of foodservice operators throughout North America. The business markets products enjoyed away from home for every day part under such well-known brand names as Douwe Egberts, Superior Coffee and Pickwick beverages; Sara Lee and Chef Pierre bakery products; and Sara Lee, Jimmy Dean, Ball Park, and Hillshire Farm meats.