Loughlin/Michaels Group Speaker Practice Gains Market Leadership Visibility for Tech Companies

CAMPBELL, Calif.--(BUSINESS WIRE)--The Loughlin/Michaels Group (LMGPR), transforming technology companies to market leaders with strategic public relations programs, today underscored the importance of a robust speaker’s bureau program for companies shaping their market presence and leadership. LMGPR works with a broad spectrum of industry forums, conferences, and tradeshows within the security, storage, networking/IT, data center, disaster recovery, virtualization and vertical markets.

“For today’s companies, market presence is shaped as much if not more by social interactions/social media and word-of-mouth marketing,” said Donna Michaels, president, Loughlin/Michaels Group. “Our emphasis on speaker’s bureau within our services portfolio is due to our fundamental belief that our clients gain strategic mindshare and generate buzz through a comprehensive, no-stone-unturned speakers program.”

There are several elements to the LMGPR speaker’s bureau program. Each client program is customized to address thought provoking and timely topics to educate, inform and facilitate dialog with potential customers and partners. LMGPR works with its client to identify compelling, controversial and current topics that best support corporate messages and defined thought leadership objectives. These topics are then turned into abstracts that can be modified depending on the venue and format. These abstracts become the cornerstone to a successful program and can easily be integrated into complementary activities such as byline articles, webinars and other PR program areas. The company ensures a targeted speakers program, working closely with its clients to understand priority events and to align with other corporate marketing programs. LMGPR believes that a successful speakers program is a fundamental step in establishing market presence and building credibility with the media, analysts and, most importantly, customers.

“We are extremely pleased with the visibility we are gaining through our speakers program,” said Ashar Aziz, founder and CEO of FireEye, Inc. “The Loughlin/Michaels Group has helped us gain momentum within our target market, supporting another direct connection point with the audiences we want to reach and further establishing FireEye as a thought leader in the areas of anti-botnet and stealth malware protection.”

LMGPR customized an aggressive speaking program for start-up FireEye, Inc., a leading provider of anti-botnet protection. The company has placed FireEye at over a dozen high profile shows in less than a year. Sample shows placed include The Computer Forensics Show, Cyber Information Security Conference (CIScon), Data Protection Summit, ETech 2008, EDUCAUSE Security Professionals Conference, Federal Information Security Conference (FISC), Government Forum of Incident Response and Security Teams (GFIRST) National Conference, Internet2 Joint Techs, IntrusionWorld Conference & Expo, and Vanguard Security Conference 2008.

3Leaf Systems, a provider of next-generation virtualization solutions for enterprise data centers has also seen significant traction with their speakers program since LMGPR took over the reins only a few months ago. LMGPR has placed speaking engagements for 3Leaf at the 2008 Virtualization Conference & Expo, AFCOM Data Center World™ Fall and Next Generation Data Center.

Supporting other clients including Active Reasoning, Blue Coat Systems, Cyclades (acquired by Avocent), Mirapoint, MiraLink and others, LMGPR has successfully placed shows across a broad range of disciplines including security, storage, networking/IT, data center, disaster recovery, Linux, virtualization and more and including vertical events for education, government and service provider/telecommunications.

For more information on the Loughlin/Michaels Group speaker’s bureau go to www.lmgpr.com or call (408) 370-5225.

About the Loughlin/Michaels Group

The Loughlin/Michaels Group (LMGPR) transforms technology innovators into business category leaders through PR programs that uniquely define and drive the market’s values and agenda. The agency has proven success in working with companies in every phase of public relations from inception, funding, product and company launches through acquisitions and IPO. The agency’s team of experts is highly skilled in every aspect of public relations and provides a hands-on approach to delivering high results cost-effectively. The Loughlin/Michaels Group services North America and has strategic partners in Europe, the Middle East and Asia Pacific. For more information go to www.lmgpr.com or call +1 408 370-5225.