MySpaceTV Inks Global Content Distribution Deal with ShineReveille

CANNES, France--(BUSINESS WIRE)--MySpace (http://www.myspace.com), the world’s most popular social network, today announced the launch of a new global partnership with leading content distributor ShineReveille International. The deal empowers MySpaceTV (http://www.myspacetv.com) to internationally distribute its original content series in various forms including international television, DVD, and merchandise.

News of the MySpaceTV and ShineReveille partnership was officially announced at the MIPTV conference in Cannes, France where the company’s Managing Director of International, Travis Katz, is presenting the keynote address at the social networking seminar.

“MySpace provides the creative community with a launch pad to virally test and distribute content to the world’s largest focus group,” says Travis Katz, Managing Director of International for MySpace. “MySpaceTV has quickly become Hollywood’s digital playground and our relationship with ShineReveille opens up the globe to MySpace’s international content creators.”

As the newly merged sales and distribution arm of Shine and Reveille, ShineReveille International is a member of the Shine Group of companies that includes Shine, Reveille, Kudos, Firefly and Princess Productions; the company distributes a broad array of programming from independent producers and U.S. networks to more than 150 territories worldwide.

Alex Mahon, Shine Group President, said, “MySpaceTV is a proven fertile ground for emerging creative approaches and techniques; this deal gives their content the opportunity to transfer directly to traditional platforms.” ShineReveille International President Chris Grant added, “There is an appetite to create versions of successful online content that can work for the traditional television platform, as MySpace have already demonstrated. This partnership allows this to be taken to the next level.”

The pioneering distribution deal enables MySpaceTV content to be sold exclusively to television and traditional media by ShineReveille International, while MySpace retains all distribution rights in the U.S. as well as international web and mobile distribution rights. Currently ShineReveille has no plans to produce content for MySpace.

Partnering with ShineReveille creates a new distribution model and will make MySpaceTV programming available to distribution platforms such as television, DVD and merchandise outlets worldwide. The financial terms of the partnership were not disclosed.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 25 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News; ASX:NWS - News, NWSLV - News).

About ShineReveille International

ShineReveille International is the sales and distribution arm of the Shine Group, a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. ShineReveille International distributes programming from the growing library of programming of the Shine Group, including Reveille, Kudos, Firefly and Princess Productions, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries worldwide.