April 07, 2008 09:15 AM Eastern Time 

BlogCatalog.com Adds JargonFish Blog Tool

PHOENIX--(BUSINESS WIRE)--JargonFish™, the interactive in-text content application from AdOn Network, today announced a new partnership with BlogCatalog.com, the fastest-growing social network for bloggers on the Internet, to offer the JargonFish widget to BlogCatalog members.

JargonFish is a free, customizable blog tool that BlogCatalog members can add to their blog or website. The JargonFish application adds depth and value to the blogger's content and can be customized for each individual blog to maximize its effectiveness and appeal for each blogger's unique audience.

The JargonFish application highlights keywords that the blogger selects. When visitors click on those uniquely highlighted keywords, a small JargonFish window launches providing the visitor with a variety of helpful resources related to that keyword, including related blog posts from BlogCatalog members and contextually relevant content from leading content providers across the Internet. The customizable features that JargonFish offers allows BlogCatalog members to modify the colors of the widget and select the content that best relates to their readers.

“Making the JargonFish in-text application available to members of our network provides a seamless way for our bloggers to reference related blog content throughout our network,” says Antony Berkman, president of BlogCatalog. “The ability to cross-reference content from any blog in the BlogCatalog network promotes bloggers in our community, which increases the value of membership.”

Since last year, BlogCatalog has evolved from a blog directory to a vibrant member-driven online community with tools, features, widgets and forums that help bloggers connect. More than 100,000 approved bloggers interact on BlogCatalog every day.

“Our partnership with BlogCatalog represents a significant entry point for JargonFish into the blogging community,” said Steve Armstrong, President, AdOn Network, creator of the JargonFish application. “As we look to expand into specific verticals, individual bloggers are a key component to the growth and success of JargonFish and gaining exposure to BlogCatalog’s members is an ideal entry point for us.”

The partnership between BlogCatalog and JargonFish also includes the distribution of the new BlogCatalog content tool to the JargonFish network of publishers offering the in-text application on their websites.

About JargonFish

JargonFish is pioneering a new level of in-text engagement. With JargonFish's new customizable in-text content application, web publishers have the ability to exponentially enhance their visitor experience by offering one-click access to a myriad of highly interactive, customer-centric resources, such as video, image and text search results from BlogCatalog, YouTube, Flickr and Yahoo, ecommerce access through eBay and Amazon, social bookmarking tools, Wikipedia results, as well as additional display advertising revenues, all accessible from a single keyword-activated JargonFish window.

JargonFish offers an innovative and proven customer engagement solution that reinvents the advertising-centric in-text medium, enhancing the user experience to provide improved resources, information and functionality to the end user. For more information about JargonFish, visit: www.jargonfish.com.