DirectoryM to Provide Business Directory for NYTimes.com

CAMBRIDGE, Mass.--(BUSINESS WIRE)--DirectoryM, a provider of local advertising platforms on the Web, today announced a strategic relationship with The New York Times offering DirectoryM’s Business Directory through NYTimes.com.

This relationship enables NYTimes.com to present its readers with a high-quality business directory and an inventory of services and products by offering local business listings sold by DirectoryM. Local businesses can also sign up directly for the Business Directory via NYTimes.com.

“DirectoryM has a proven track record of providing highly relevant local listings to millions of consumers each month,” said Panos Bethanis, CEO, DirectoryM. “Working with a popular and respected outlet like The New York Times allows us to greatly expand our reach and offer our advertising and listing partners the ability to connect with more consumers who are seeking their products and services.”

The DirectoryM network reaches visitors at more than 200 regional media sites and garners more than 1.5 million unique visitors each month.

About DirectoryM

Based in Cambridge, Mass., DirectoryM provides one of the fastest-growing local advertising platforms on the Web. The DirectoryM network is the first technology solution for online publishers to monetize their traffic and their content. Publishers on the DirectoryM network provide their readers with a highly-integrated directory that marries hyper-local advertisements with unbiased content from trusted sources such as PC World and NHIOndemand (Natural Health Information).

Founded in 2002, the company was purchased by its employees and relaunched in January 2008. More information can be found at www.DirectoryM.com.