ChoicePoint^® Precision Marketing and The Allstate Corporation Receive Database Excellence Award

ALPHARETTA, Ga.--(BUSINESS WIRE)--ChoicePoint Precision Marketing LLC, a ChoicePoint (NYSE: CPS) subsidiary and provider of direct marketing and database solutions that specializes in the insurance and financial services industries, today announced it, along with The Allstate Corporation, received a Database Excellence Award from the National Center for Database Marketing (NCDM).

“Our multi-year partnership, incorporating a custom version of our DirectLink solution, will allow our businesses to continuously evolve Allstate’s database marketing solution.”

The silver award for Technological Application was jointly awarded for Allstate’s Web-based, turnkey direct marketing solution launched in January 2007. ChoicePoint Precision Marketing delivered the solution’s technology platform, database environment, campaign management interface and integrated business intelligence tools to enable Allstate to measure premium growth, enhance brand awareness and drive economic value from targeted communications.

“ChoicePoint Precision Marketing is proud to be Allstate’s strategic partner. Our role is to help Allstate achieve their vision to synchronize marketing’s business and financial goals with the individual needs of field based sales representatives,” said Scott Wheeler, vice president and division head of Marketing Solutions, ChoicePoint Precision Marketing. “Our multi-year partnership, incorporating a custom version of our DirectLink solution, will allow our businesses to continuously evolve Allstate’s database marketing solution.”

Co-sponsored by DIRECT Magazine and The Direct Marketing Association (DMA), the NCDM Database Excellence Awards honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases.

About ChoicePoint Precision Marketing

ChoicePoint Precision Marketing (CPPM) is a database marketing solutions business that specializes in the insurance and financial services industries. For more than two decades, CPPM has served the direct marketing needs of insurance and financial services professionals who operate in a competitive and highly regulated marketplace. The business helps businesses acquire and grow customer relationships through direct marketing programs that integrate data, advanced analytics, creative strategy and scalable technologies. CPPM distinguishes itself in the marketplace by delivering sustainable program results that achieve return on investment objectives. For more information, visit www.cp-pm.com.

About ChoicePoint

ChoicePoint (NYSE: CPS) provides businesses, government agencies and non-profit organizations with technology, software, information and marketing services to help manage economic risks as well as identify business opportunities. Consumers have free access to the reports we create at www.ChoiceTrust.com. Learn what we do to protect consumer privacy by visiting www.PrivacyatChoicePoint.com and, for more information on our company, go to www.ChoicePoint.com.

ChoicePoint and the ChoicePoint logo are registered trademarks of ChoicePoint Asset Company LLC.