A&E Television Networks Partners with Crisp Wireless to Launch Mobile Websites

NEW YORK--(BUSINESS WIRE)--A&E Television Networks (AETN) is partnering with Crisp Wireless, a company that powers mobile businesses for media and entertainment brands, to produce and manage mobile websites for three of AETN’s channel brands, including A&E Network^® (http://mobile.aetv.com/), The History Channel^® (http://mobile.history.com) and BIO^® (http://mobile.biography.com/).

“This initiative is a great way for us to extend our consumer’s passion for our brands and programming to a mobile audience,” said Paul Jelinek, Senior Vice President, Digital Media for AETN. “We look forward to working closely with Crisp to create branded mobile experiences that our audiences can take with them on the go.”

“A&E Television Networks has a long reputation for creating quality programming that inspires fans to stay tuned. Now they can stay tuned wherever they go,” said Boris Fridman, CEO of Crisp Wireless. “We are extremely pleased to work with AETN to help them build a mobile advertising channel.”

Through the mobile websites, viewers have a wide range of information about each of the channels at their fingertips. Features include:

• What’s on Tonight – an overview of that evening’s primetime line-up
• Program Descriptions and Photos
• Fan Polls and Trivia Games
• Downloadable Wallpapers and Ring Tones

The History mobile site offers This Day in History, a popular feature from The History Channel that highlights events in a variety of categories, including technology, sports, Presidential, military and entertainment. Through the mobile website viewers can also sign up to receive “This Day in History” SMS alerts on their cell phone. On the Bio site, fans can read biographies of the hottest celebrities, politicians and other people in the news.

About Crisp Wireless

Crisp Wireless builds, manages, and monetizes mobile businesses for major media companies that want to extend their brand onto mobile devices. Crisp Wireless’ core product, the mLogic™ platform, enables companies to efficiently deploy mobile web solutions that offer rich media features including audio and video, interactivity with quizzes and polls, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless designs and powers these engaging mobile solutions and helps companies monetize through mobile advertising and content sales. Crisp Wireless customers include USA Today, Tribune Interactive, NBC Universal, Bravo Media, Hearst Magazines, Hachette Filipacchi and Paramount Pictures. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.

About A&E Television Networks:

A&E Television Networks (AETN) is a joint venture of The Hearst Corporation, ABC, Inc. and NBC. AETN is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, magazine publishing, and web sites, to books, music CDs and home entertainment. A&E Television Networks is comprised of A&E^® Network, The History Channel, BIO^®, History International^®, The History Channel en español™, Military History Channel™, A&E HD™, The History Channel HD™, BIO HD™, Crime & Investigation Network™, AETN International and AETN Consumer Products. AETN channels and programs are available in more than 135 countries to over 245 million TV households. The A&E Network website is at AETV.com, The History Channel website is at History.com and the BIO website is at Biography.com.