FreshAddress Offers New Marketing Database Consulting Service

NEWTON, Mass.--(BUSINESS WIRE)--FreshAddress, Inc., a leading provider of email database service solutions, today announced the launch of its Email Database Consulting practice (“EDC”), a new professional service designed to help companies and nonprofits optimize their email database performance and generate increased revenues and profits.

The FreshAddress EDC takes a holistic approach to email database management, offering:

• Research and analysis of clients’ unique email address challenges
• Evaluation of current practices
• Identification and recommendations of opportunity areas and solutions

In addition to providing analysis and advice, the FreshAddress EDC can also implement comprehensive database services on clients’ behalf. If appropriate, clients can engage FreshAddress for solutions including ECOA, Email Appending, List Hygiene, and/or Real-Time Email Validation.

The EDC is also able to draw upon the expertise of its reputable partners to provide an entire scope of email services when necessary, and seamlessly integrate all solutions into clients’ business systems, enterprise-wide.

A recent report for direct marketing professionals issued by Forrester Research titled “How Firms Use Database Marketing Services” found that direct marketers are using a significant number of external vendors—often five or more at a time—for database marketing services. These marketers are outsourcing database management, marketing technology, segmentation, data mining, and analytics, among other services. The main reasons direct marketers choose to outsource include access to expertise, speed to market, and concern with regulatory issues.

EDC engagements typically focus on four key areas:

1. Email List Strategy

2. Email List Growth

3. Email List Maintenance

4. Email Deliverability

“Our clients call us when they have marketing database challenges.” said Austin Bliss, president of FreshAddress. “They call us when they’re looking for dramatic improvements in their email marketing performance. They look to us for honest, objective, thoughtful, and experienced counsel. Why? Because we are email database experts.”

“The introduction of the FreshAddress Email Database Consulting practice is a strategic move in response to FreshAddress client demands.” said Bill Kaplan, CEO of FreshAddress. “It provides our customers—old and new—with a comprehensive solution to help these organizations optimize their email marketing in a strategic and cost effective way.”

The FreshAddress Email Database Consulting practice is available immediately.

About FreshAddress:

FreshAddress, Inc. (www.freshaddress.com) helps companies and nonprofits build and update their email databases. FreshAddress offers patented email change of address (ECOA) services, B2C and B2B email appending, list cleaning & hygiene, real-time email validation, among other services. Hundreds of leading companies have entrusted their lists to FreshAddress, including retailers, nonprofits, Internet companies, telecommunications providers, and catalogue marketers. Clients and partners include AT&T, National Geographic, Classmates.com, Acxiom, Casual Male, e-Dialog, Sandals, Redcats USA, Nextel, Walter Karl, Godiva, and others. The privately-held company was founded in 1999 and is based in Newton, MA.