Throw Them A Bone, Trouble! Dogpile.com’s Arfie Asks Helmsley’s Millionaire Pup to Join Him and Fellow Pooches in Humane Society Fundraising Campaign

BELLEVUE, Wash.--(BUSINESS WIRE)--Dogpile.com’s popular mascot Arfie, today kicked off a grassroots campaign to help raise money for The Humane Society’s Rural Area Veterinary Services Program and has asked Trouble Helmsley, the dog who inherited $12 million in her owner Leona Helmsley’s will, to stretch her philanthropic legs and join the effort to raise $50,000 for needy pets.

Arfie’s owner, Dogpile.com has pledged to donate $1 for every pet and owner that signs the appeal at www.supportarfie.com, up to $25,000. Arfie has contacted Trouble Helmsley, one of the wealthiest dogs around, to generously match the total amount raised in the campaign.

Starting today pets (and their owners) can visit www.supportarfie.com to sign an appeal to Trouble, and to have the company donate money to the Humane Society’s Rural Area Veterinary Services Program which provides free veterinary treatment to the animals of underprivileged families. Pets of all shapes and sizes are encouraged to participate and throw a bone to animals in need.

About Arfie

Arfie is Dogpile.com’s popular pooch with a heart of gold. By day, he helps people find the best results on the Web, by night an active philanthropist. Arfie has been a humanitarian since 1996 when he donated his pile of puppy treats to neighborhood dogs in need. Since then, Arfie has been involved with several high profile animal-friendly organizations in an effort to make sure animals around the world are well cared for. For more information on Arfie please visit: www.dogpile.com.

About The Rural Veterinary Services Program

The Rural Area Veterinary Services program of The Humane Society of the United States provides free veterinary treatment, spay and neuter surgeries, and owner education programs to disadvantaged families and the animals they care for. In 2006 alone, RAVS provided more than 31,000 free treatments including surgeries, emergency care, and preventive medicine in 45 impoverished rural communities.