Allen Theatres Signs Deployment and Pre-Show Programming Deal with AccessIT

MORRISTOWN, N.J.--(BUSINESS WIRE)--Access Integrated Technologies, Inc. ("AccessIT") (NASDAQ:AIXD) today announced that Allen Theatres (“Allen”) will be the thirteenth chain to convert 87 screens in 14 locations to Digital Cinema using AccessIT’s Theatre Command Center^TM software and pre-show programming and Christie DLP Cinema® projectors.

This commitment is the eighth of its kind among customers of AccessIT’s Advertising and Creative Services division. Each of the customers signing the integrated digital cinema and pre-show programming agreement are provided with a networked digital cinema system that plays both feature movies and PreFlix advertising. This system is the only one being marketed to theatres today.

Larry Allen, president of Allen Theatres, said: “Integrating the PreFlix advertising into a networked system that also will show feature films is a fantastic prospect for us. Removing operational steps behind the scenes will enable us to focus more on the areas of our business that mean more to customers, not the least of which is a top quality visual experience.”

“Allen Theatres is an outstanding family-owned regional theatre chain with over 90 years of history behind them. We’re proud of the confidence they have in AccessIT selecting us to be their partner in digital cinema,” said Chuck Goldwater, President of AccessIT’s Media Services Group. “We are also pleased that Allen and a growing number of customers from our Advertising and Creative Services division are seeing the value in AccessIT as a provider of a fully integrated digital cinema program with all its benefits for exhibitors. The short-term pipeline is more than enough to reach our goal of 4,000 screens.”

Craig Sholder, Vice-President of Entertainment Solutions, Christie USA, added: "Allen Theatres' decision to install Digital Cinema systems is a testament to their rich history of innovative leadership. Their commitment to partner with AccessIT will provide new growth opportunities that only digitally equipped theatres can offer. We look forward to providing Allen Theatre audiences with pristine picture quality like never before with our acclaimed Christie CP2000 DLP Cinema® projector, a cornerstone of the Christie/AIX plan."

AccessIT Digital Cinema is the industry-leading deployment program for Digital Cinema that provides the funding, operations and administration for the company's studio-supported 4,000-screen Digital Cinema rollout plan supported by major studios and independent distributors, among others -- and exhibitors who receive turnkey, Digital Cinema systems in conformance with DCI specifications, including AccessIT’s unique Library Management Server® and Theatre Command Center® software, Christie DLP Cinema® projectors and Doremi’s DCP2000 JPEG server. To date, AccessIT has contracted to install more than 3,600 systems in forty-one states and has completed the rollout of more than 2,800 screens with exhibitors including MJR Theatres, Showplace Cinemas, Marquee Cinemas, Neighborhood Cinema Group, Celebration! Cinema, Cinema West, Cinetopia, Emagine, UltraStar, Galaxy, Rave and Carmike Cinemas and AccessIT’s own Pavilion Digital Showcase Cinema.

Access Integrated Technologies, Inc. (AccessIT) provides theater operators the first and only studio-backed digital cinema system delivering nearly three million digital screenings of Hollywood feature films to date. The company's fully networked digital cinema system provides feature films and alternative content via satellite to expand box office sales and develop new ways to attract incremental revenues. Through its alternative content division, The Bigger Picture, AccessIT offers channels of programming including Kidtoons, Faith Based, Music and Anime. The ongoing 4,000-screen deployment is the largest of its kind in the world. Access Integrated Technologies® and AccessIT^TM are trademarks of Access Integrated Technologies, Inc. For more information on AccessIT, visit www.accessitx.com. [AIXD-G]

Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie solutions are used in over 75,000 locations worldwide, including more than 10,000 projectors and displays networked with ChristieNET™ networking devices. For more information on Christie's cinema solutions and to find a theatre with Christie Digital Cinema projectors, visit www.christiedigital.com.

Allen Theatres Inc. was founded in 1912 by Frank Allen and began showing silent motion pictures to the Four Corners Region. Once available, the Allen family brought "Talkies" to their customers in 1930. The Cameo Theatre was opened in 1971 and was equipped with the most current innovations of the time and was the first fully automated theatre in the the state of New Mexico. Today, third and forth generation Allen's work together and are still committed to bringing New Mexico the best available theatre technology to their customers.

DLP Cinema® is a registered trademark of Texas Instruments Inc.