$50,000 Worth Of iPods Featured In Innovative New Ad; Tekserve Ad Will Be Shown for Two Months Outside of Madison Square Garden Starting May 1st

NEW YORK--(BUSINESS WIRE)--April 26, 2006--When you run the largest single location independent Mac shop in the country, you are bound to have a lot of spare equipment floating around. So, with a couple hundred iPods and a little time to spare, the folks at Tekserve set the digital devices up in a domino line and filmed their first commercial. The fifteen-second spot will begin running every 20 minutes on the large LED display outside of Madison Square Garden on 33rd Street and 7th Avenue from May 1 through June 30.

"Despite our rather rough treatment of the iPods, I want to assure Apple lovers everywhere that no iPods were hurt during the filming of this commercial," said Dick Demenus, one of Tekserve's principals.

“Despite our rather rough treatment of the iPods, I want to assure Apple lovers everywhere that no iPods were hurt during the filming of this commercial”

The advertisement was conceived by Dick Demenus, filmed in-house by Tekserve's Hank Gonzalez and filmed/edited by former Tekserve employee Jared Dubrino. Close to two hundred iPods were used in the filming, which have an estimated original value of $50,000. The spot was edited using Final Cut Pro and Adobe After Effects on a Power Mac Dual Core G5. To view the ad, visit www.tekserve.com/commercial.

Tekserve is a one-of-a-kind computer store that tests and reviews Apple and 3rd party gadgets before putting them on their shelves and has been featured on many popular television series including Sex In The City and Law & Order.

Located on West 23rd Street between 6th and 7th Avenues in New York City, Tekserve, the largest single independent Mac shop in the country, is one of those rare only-found-in-New York retail stores that should be a stop for all NYC tour groups. Tekserve is also one of the few places on the planet where Mac-users can get spot-on advice and find answers to all their Mac-related technological queries.

For more information, visit www.tekserve.com.