Convio and Charity Dynamics Help Austin Affiliate of Susan G. Komen for the Cure® Tap the Power of Social Networks with Open Initiative

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Built by Charity Dynamics, and powered by Convio's Open Initiative, Boundless Fundraising(TM) exceeded all expectations in its first implementation -- helping Susan G. Komen for the Cure Austin Affiliate towards the $1 million fundraising goal set for the 2008 Komen Race for the Cure. Launched by the organization a mere 16 days prior to the event, the Boundless Fundraising social networking application was adopted by over 650 participants. Participants who added Boundless Fundraising to their pages outperformed non-adopters by 595%, garnering more than three times as many donations, sending nearly 10 times as many emails, and achieving more of their goals by a 2:1 margin. (Graphic: Business Wire)