LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing

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The Optimal Pricing approach, when compared to a simple "blended pricing" approach, allows advertisers to generate more paid clicks and conversions, and to realize conversions at a lower cost-per-conversion. (Graphic: Business Wire)
The Optimal Pricing approach, when compared to a simple "blended pricing" approach, allows advertisers to generate more paid clicks and conversions, and to realize conversions at a lower cost-per-conversion. (Graphic: Business Wire)

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The Optimal Pricing approach, when compared to a simple "blended pricing" approach, allows advertisers to generate more paid clicks and conversions, and to realize conversions at a lower cost-per-conversion. (Graphic: Business Wire)
The Optimal Pricing approach, when compared to a simple "blended pricing" approach, allows advertisers to generate more paid clicks and conversions, and to realize conversions at a lower cost-per-conversion. (Graphic: Business Wire)Graphic

The Optimal Pricing approach, when compared to a simple "blended pricing" approach, allows advertisers to generate more paid clicks and conversions, and to realize conversions at a lower cost-per-conversion. (Graphic: Business Wire)