Sale of ENTERACTIVE SOLUTIONS GROUP, INC. (Formerly SULLIVAN COMPLIANCE Company a division of SKYCASTLE Entertainment), Completed; New QuickCustom™ Sweepstakes Offering Announced

BURBANK, Calif.--(BUSINESS WIRE)--Alan H. Gerson, President, CEO and principal shareholder of ENTERACTIVE SOLUTIONS GROUP, INC. (“ESG”), formerly SULLIVAN COMPLIANCE COMPANY (“SCC”) a division of SKYCASTLE Entertainment, formally announced the recent completion of the sale transaction, whereby he has acquired control of the company from Joe Candido and David Warshawsky, the former principals.

Joseph Candido, Co-President of SKYCASTLE Entertainment and co-founder of SCC, said, “We are enormously pleased to put the business which David Warshawsky and I founded in 1992, into Alan Gerson’s capable hands. SKYCASTLE has now become part of NBC’s Local Media division and we are gratified to be able to turn over our interests in the business we founded to a leader and executive of Alan’s proven talent and vast experience in this business.”

Gerson stated, “I am very pleased to have acquired ENTERACTIVE SOLUTIONS GROUP, INC., from Joe and David. It is my intention to leverage my experience, contacts and expertise in both Online and Offline media, transactional marketing and consumer marketing and promotions, as well as my extensive compliance and practices background, to continue the company’s tradition of outstanding work and customer service and to expand our services, working with our talented staff.”

ESG will continue to operate its full service promotional marketing and compliance services to its media, entertainment and production company clients in addition to providing program compliance, production consulting and administration services to game, reality and award show productions through SCC, which continues as an operating division of ESG. However, it will also now focus on expanding its service offerings to include cross-platform strategies, concept development and additional prizing and fulfillment services. ESG will also place a strong emphasis on Online and Digital media and marketing opportunities to better serve its existing roster of entertainment and consumer facing companies and to attract new brand advertising clients.

ESG has recently announced its new QuickCustom™ Digital Sweepstakes engine. QuickCustom™ allows media companies, agencies and advertisers access to a turnkey custom sweepstakes, which wraps around a rich media or video message and delivers this advertising or promotional message to a fully engaged and focused consumer while reinforcing message recall and retention. QuickCustom™ comes complete with Official rules, full sweepstakes administration and 24/7 real time metrics. It can be quickly customized for any product, service or program and also includes a double opt-in to future email communications, a viral component, a survey engine, a couponing engine and the collection of the registration database. QuickCustom™ can be deployed in as few as ten business days and is aggressively priced for resale by agencies, media companies and publishers.

Alex Hendrie will enjoy an expanded role in the company, serving as Executive Vice President of both ESG and its SCC subsidiary. SCC will continue to provide on-site program compliance services to its many media and production company clients as well as offer additional marketing services. Alex has been responsible for the SCC segment of the operations of the company since 1993.

“I am pleased that Alex Hendrie, who I have known and respected for 25 years, will continue to oversee that area of our business and continue to build the reputation for excellence which our program compliance services enjoy. He will be my partner in growing the business and expanding the services of ENTERACTIVE SOLUTIONS GROUP, INC., in the future and his talents and relationships will be a key part of our future growth and success,” said Gerson.

ESG has offices in Burbank, California and Atlanta, Georgia and is reachable online at www.enteractivesolutions.com and toll free at 1-888-295-0226.

Biographical Information for Alan H. Gerson: http://enteractivesolutions.com/about-esg.htm#3