January 07, 2009 03:00 AM Eastern Daylight Time 

Coachella Valley Developer Looks to Accelerate Sales of Remaining Inventory of Palm Desert Condos with Online Auction

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--The nation’s leader in online real estate auction marketing, LFC Group of Companies, has launched a new auction campaign on its residential real estate website, Freedom Realty Exchange (www.FRE.com/265R3). The auction, a builder closeout of 16 luxury condominiums located in the heart of Palm Desert, California, began December 17, 2008 and continues into the New Year with a bid deadline of March 5, 2009.

The auction comes at an ideal moment for desert real estate, as predicted at the recent California Desert Association of Realtors’s 2009 industry forecast. There, Patrick Veiling, president and founder of Brea-based Real Data Strategies Inc., presented encouraging words for buyers, saying, “2009 will be the absolute best purchase opportunity in the desert that we have seen for a long time.”

Brava is a luxury gated community that features unique architectural design, inspired by the charming, rustic villages of Tuscany. Brava lives up to the area’s impressive standards by offering resort class amenities: two pools, a clubhouse, and fitness center - all of which encourage a healthy, active lifestyle for residents without the exorbitant association costs that most Palm Desert communities demand.

The 2-3 bedroom condominiums, ranging in size from +/-1,865 to +/-2,200 square feet, feature gourmet kitchens equipped with stainless steel appliances, full pantry, outdoor balconies and fireplaces.

Situated in the center of the Coachella Valley, Brava is close to countless golf courses and resorts, as well as impressive mountains and lakes perfect for a relaxing picnic or an energizing outdoor excursion. Local restaurants, shopping centers, and cultural centers keep life in Palm Desert full and diverse.

Having already firmly established a reputation as a leader in architectural vision and community development throughout the Coachella Valley, and with dozens of successful projects to its name, Brava’s developer recognized the smart and innovative process behind LFC’s auctions, a program matching their own commitment to creativity and excellence and concluded that an online auction would be a proactive, effective method to clear remaining inventory in this tepid home buying climate.

“Brava’s developer has the foresight to act confidently, staying ahead of the game with a keen insight into keeping buyers happy and moving development forward in any kind of market conditions,” says William W. Lange, LFC Group of Companies’ CEO. “They see that the accelerated marketing our online auctions offer can speed up the process of clearing inventory, allowing them to focus on newer projects.”

The recipient of several local awards and overwhelming praise for its excellence, Brava is the ideal community for living the much coveted desert resort lifestyle. Visit www.FRE.com/265R3 for more details.

Freedom Realty Exchange® – a member of the LFC Group of Companies

For more than 30 years, the LFC Group of Companies has served numerous Fortune 500 companies, real estate developers, investors, financial institutions and government agencies by auction-marketing thousands of commercial, industrial, land and residential properties with an aggregate value well in excess of $5 billion. www.FRE.com