KTLA Rose Parade Coverage Ranks #1

LOS ANGELES--(BUSINESS WIRE)--KTLA was front and center for their 62nd year of Rose Parade coverage yesterday. Veteran hosts Bob Eubanks and Stephanie Edwards provided the live, commercial free, hi-definition coverage of 120th Tournament of Roses Parade.

For the 34^th consecutive year, KTLA eclipsed all other stations and lead Los Angeles television, ranking #1 in households on January 1, 2009. KTLA live broadcast has consistently been one of the southlands’ highest rated, locally produced programs.

KTLA: 13.7/35 (8-10a)

KABC: 3.5/9 (8-10a)

KMEX: 3.3/9 (8-10a)

KNBC: 2.3/6 (8:9:30a)

HGTV: 0.3/1 (8-10a)

(Source: LA Nielsen LPM Live Final ratings 1/1/9. KTLA Live Parade 8-10a, KABC 8-10a, KNBC 8-9:30a, KMEX 7-10a, HGTV 8-10a.)

KTLA.com Parade coverage attracted its highest ever viewership, registering 373,818 page views, a 67% increase from a year ago.

KTLA Coverage Specifics

• Live coverage had NO commercial interruptions.
• Three production trucks and more than 20 cameras delivered the HD broadcast.
• KTLA Rose Parade coverage has received 16 Emmy Awards since 1948.
• American Forces Network Television carried KTLA’s Rose Parade coverage to American troops throughout the world.
• Coverage was presented in high definition (HDTV) on KTLA-DT, Channel 31.
• The Travel Channel and Discovery HD broadcast KTLA’s coverage.
• KTLA’s Emmy Award-winning broadcast of the Rose Parade is a tradition dating back to 1947, when the station became the first to televise the event.

John Moczulski, KTLA’s Vice President and General Manager, commented, “I can’t begin to thank Bob Eubanks, Stephanie Edwards and Michaela Pereira for their extraordinary commentary along with KTLA’s team of production professionals for once again delivering the best produced and highest rated broadcast. All of us are proud and delighted to have delivered an impeccable event to viewers in the Southland, around the country and around the world. Our success has always been about all of our staff employees and freelancers who return year after year to help put on this annual tradition.”

About KTLA/CW

KTLA/CW is where L.A. Lives, connecting to the community through reliable and award-winning news and compelling entertainment in standard and high definition. KTLA/CW is a Tribune Broadcasting station. For additional information visit www.ktla.com.