December 29, 2008 10:00 AM Eastern Daylight Time 

lucy activewear Wants Women to Rock Their Resolutions

PORTLAND, Ore.--(BUSINESS WIRE)--Today lucy activewear introduces one of its most innovative collections yet: lucy® Power Gym, a line of workout wear that combines performance technology with the power of fashion.

Launching in time for everyone’s New Year’s resolutions, the lucy Power Gym Collection is all about getting back to the gym — and bringing fashion-forward workout wear mainstream in 2009. Decidedly athletic-chic, the Power Gym Collection features bright and über-energetic colors like Geisha Red and Dahlia Pink incorporated into details like contrast stitching. This collection also marks the introduction of lucypower™, an exclusive moisture-wicking fabrication developed by lucy to offer powerful compression and smooth supportive stretch.

The lucy Power Gym Collection includes coordinating tops and bottoms that simplify shopping for a new workout wardrobe. The top new style within the Collection is the new lucy Power Cardio Pant™. With a low-rise waist and ultra-sleek design, this pant gives moisture-wicking performance a much-needed injection of fashion. The Collection also introduces a new top detail every woman will love: a bra pocket, or in lucy terms, the “brocket.” It’s the perfect place to stash necessary items while at the gym: a key, some money, or even an iPod mini.

lucy Pink Boxing Glove Promotion

Starting today, lucy.com will be giving away a pair of pink Everlast boxing gloves to the first 500 people who purchase the new lucy Power Cardio Pant™. This promotion is only available online, while supplies last.

About lucy activewear

lucy activewear is a Portland, Oregon-based apparel company for women who value style, fit and performance. Launched in 2000, the lucy^® brand was created to inspire a woman’s active life; since then, lucy activewear has grown from its origins as lucy.com, an online retailer, to a vertical retailer currently operating 63 stores nationwide. Today, the lucy^® brand continues to provide versatile, fashionable performance apparel for active women. In August 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result of the acquisition, lucy activewear, inc. is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Majestic®, Lee Sport® and Red Kap®.

The company’s press releases, annual report and other information can be accessed through its homepage, www.vfc.com.