December 02, 2008 04:14 PM Eastern Daylight Time 

It’s Tough Looking Good and Being Green!

PHILADELPHIA--(BUSINESS WIRE)--Rohm and Haas (NYSE:ROH) has launched a new binder, Rhoplex™ VSR-2015 Versatile Sheen Resin, to the North American paint and coatings market. This 100% acrylic binder is designed for interior and exterior flat to semi-gloss finishes where it combines environmental innovation with exceptional performance. Additionally, this innovative resin can be used on various interior and exterior substrates, including masonry, where it delivers excellent performance.

Rhoplex™ VSR-2015 resin is low-solvent capable, contains no APEO (alkyl phenol ethoxylate) surfactants, and is low in ammonia odor. It provides excellent flow, leveling, and applications properties as well as excellent scrub, alkali, and efflorescence resistance.

Rhoplex™ VSR-2015 Versatile Sheen Resin is the latest addition to the Rohm and Haas line of high-performance, environmentally-advanced binders for paints and coatings. To learn more about Rhoplex™ VSR-2015 and other innovative products for today’s paints, coatings, and building and construction industries, or to request your sample visit us @ go.rohmhaas.com/VSR2015 or contact your local Rohm and Haas Representative.

At Rohm and Haas, we’re making the impossible possible. What can we make possible for you?

About Rohm and Haas Company

Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company’s technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life everyday, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information. imagine the possibilities™