Research and Markets: Examine the Wine Market in the United States for 2008: With an Analysis of the Market Size, Competitive Context and Market Drivers

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3a85d0/wine_in_the_united) has announced the addition of the "Wine in the United States 2008" report to their offering.

This report focuses on the domestic and imported table wine market. Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including the following:

- The size of the market and its growth potential

- The changing retail environment - including the increasing role of Wal-Mart and online sales-and what it means for wine makers and consumers

- Which demographics present the greatest opportunity for wine marketers

- How product innovation is reshaping the wine market

- How the innovation in wine packaging has the potential to reduce the industry's carbon footprints

- What role Hispanics can play in bringing future growth to the market

- How marketers can build strong brands and stand out in a market with low brand loyalty

Key Topics Covered:

- Scope and Themes

- Consumer survey data

- Market Size and Forecast

- Competitive Context

- Segment Performance

- Retail Channels

- Market Drivers

- Companies and Brands

- Brand Share

- Brand Qualities

- Innovation and Innovators

- Advertising and Promotion

- The Consumer: Usage, Frequency of Use

- List of Figures

Companies Mentioned:

- Wal-Mart Stores (USA)

- Constellation Brands, Inc.

- Wine Institute (The)

- Wine Market Council (The)

- Amazon.com Inc

- U.S. Department of Agriculture

- Fortune Brands, Inc.

- Banrock Station

- Robert Mondavi Corporation, The

- Trinchero Family Estates

- International Trade Commission (ITC)

- Golden State Vintners Inc.

- Southcorp Wines

- Bronco Wine Co.

- Banfi Vintners

- Brown-Forman

- National Public Radio Inc.

- Safeway Inc

- Greenfield Online

- Altria Group, Inc.

- Coca-Cola Company (The) (USA)

- Martha Stewart Living Omnimedia Inc.

- MySpace.com

- Kendall-Jackson Wine Estates Ltd.

- Palm Bay Imports Inc.

- National Cancer Institute (NCI)

- American Beverage Licensees

- National Association of Beverage Retailers (NABR)

- Wine and Spirits Wholesalers of America

For more information visit http://www.researchandmarkets.com/research/3a85d0/wine_in_the_united.