Winn-Dixie To Offer nFinanSe Discover® Network Reloadable Prepaid Cards

TAMPA, Fla.--(BUSINESS WIRE)--nFinanSe (OTCBB:NFSE), a leading provider of stored value and prepaid card programs, announced today that the nFinanSe Discover® Network Reloadable Prepaid Card is now available at all 521 Winn-Dixie grocery stores in the southeast.

Consumers can purchase the Reloadable Card for only $5.95 and load funds at their discretion. No credit check or bank account is required. Consumers can use the Discover® Network branded card to make purchases at millions of merchant locations nationwide - including online and over the telephone - and to access cash at ATMs. Plus, one of the “cool tools” available with an nFinanSe Card is the ability to receive an email or text message with purchase and balance information after each purchase.

“We are very pleased to offer this dynamic new financial product to our customers,” said Robin Lake Miller, Winn-Dixie’s Director of Communications. “The nFinanSe Discover® Network program provides shoppers with value and convenience by allowing them to reload their cards every time they visit their neighborhood Winn-Dixie, and to use them wherever Discover® Network is accepted. This is just one more way for us to continue earning trust and loyalty in the communities we serve.”

Jerry R. Welch, Chairman and Chief Executive Officer of nFinanSe, said, “We are very excited about launching our product at Winn-Dixie Stores, which has over 500 locations in the Southeast. We believe that we have a superior value proposition to offer consumers over that offered by our competitors. In addition to the $5.95 purchase price, our cards have a low $2.95 monthly maintenance fee and FREE Customer Service. Given the tough economic environment for consumers, we believe it’s a great time for retailers to be expanding their prepaid offering for value-conscious consumers. We think our low-cost, feature-rich nFinanSe Discover® Network Reloadable Prepaid Card is just what the market needs as we head into the holiday season.”

The Mercator Advisory Group predicts that the total amount of the reloadable prepaid debit cards at retail will quadruple from $2.8 billion in 2007 to almost $13.5 billion in 2010. For open-loop gift cards, Mercator predicts the market will grow from $5.6 billion in 2007 to $12.3 billion in 2010.

About Winn-Dixie

Winn-Dixie Stores, Inc. (NASDAQ:WINN) is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, FL. The Company currently operates 521 retail grocery locations including more than 400 in-store pharmacies in Florida, Alabama, Louisiana, Georgia, and Mississippi. For more information, please visit www.winn-dixie.com.

About nFinanSe Inc.

nFinanSe Inc. is an innovative financial services company and provider of stored value and prepaid card solutions headquartered in Tampa, Florida. nFinanSe has developed the nFinanSe Network, a secure, reliable value load and activation platform that connects with retail merchants and other value load stations located throughout the United States.

“Safe Harbor” Statement under Private Securities Litigation Reform Act of 1995

This press release contains certain forward-looking statements based on nFinanSe Inc.’s, or, the Company’s current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements include statements regarding the Company’s expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “should,” “will,” and “would” or similar words and include statements regarding the planned and/or anticipated benefits to users of the Company’s products and the timing of distribution of such products. Forward-looking statements in this release are based on information available to the Company as of the date hereof. The Company’s actual results may differ materially from those stated or implied in such forward-looking statements due to risks and uncertainties associated with the Company’s business, which include the Company’s ability to execute its business strategy and the other risk factors disclosed in the Annual Report on Form 10-K for the year ended December 29, 2007 on file with the Securities and Exchange Commission. The Company assumes no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.