StrongMail Grows an Arm

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced StrongMail Strategic Services, a brand new series of strategic and creative service offerings that leverage the company’s proven solution to help customers optimize the effectiveness of their email marketing programs and improve their email marketing ROI. From setting up and optimizing an organization’s email programs, to expert consultation on industry best practices and program design, StrongMail Strategic Services represent a comprehensive set of expert-led services that help businesses accelerate results and harness the power of StrongMail’s comprehensive email marketing platform. The new services help companies maximize the results from their email marketing efforts with three principal programs: StrongMove, StrongResults and StrongPractices.

• StrongMove expedites and manages the transition of existing email programs to StrongMail. This includes the migration of data and creation of streamlined connections to all lists, unsubscribes, opt-outs, links, templates and other program features, thereby ensuring proper setup for optimal performance.
• StrongResults audits a company’s marketing and transactional email programs from start to finish with in-depth analysis and recommendations for optimizing program elements to meet business objectives, including messaging, design, list segmentation and proper testing strategies.
• StrongPractices provides authoritative training on email marketing best practices that are customized to each client’s unique business model and establishes the foundation for implementing and maintaining a successful email strategy, including deliverability tactics, sender reputation and CAN-SPAM compliance.

“StrongMail took the time to understand our goals and leveraged its international expertise to develop a successful campaign that establishes a strong foundation for FOXSports.com’s direct-to-consumer marketing,” said Andrew Hossom, vice president of marketing for FOX Sports Interactive.

“By adding StrongMail Strategic Services to our suite of product and service offerings, we are showing businesses how to grow their top line revenue while reducing costs with our world-class email marketing platform” said Bill Wagner, executive vice president of business operations at StrongMail Systems. “We’re seeing incredible interest and demand in the market place, and with so many companies taking a hard look at their bottom line, it’s an ideal time for organizations to adopt a solution that lowers costs, provides greater control, increases email relevancy and heightens security.”

For more information on StrongMail Strategic Services, please visit www.strongmail.com/services/strategic-services.

About StrongMail Systems, Inc.

StrongMail Systems is the leading provider of commercial-grade solutions for marketing and transactional email. Offering maximum flexibility for deployment, StrongMail’s solutions are available in both on-premise and hosted models to meet the needs of every business. StrongMail delivers its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's high-performance solutions offer companies a more powerful and cost-effective alternative to homegrown or traditional outsourced ESP solutions. Headquartered in Redwood City, CA, StrongMail solutions are used by companies across the globe, including eHarmony, FOXSports.com, and Ticketmaster. To learn more about StrongMail, please visit www.strongmail.com.