The Cheesecake Factory to Present at the Morgan Stanley Global Consumer & Retail Conference

CALABASAS HILLS, Calif.--(BUSINESS WIRE)--The Cheesecake Factory Incorporated (NASDAQ: CAKE) today announced that it will present at the Morgan Stanley Global Consumer & Retail Conference in New York City on November 19, 2008 at 9:45 a.m. Eastern Time. David Overton, Chairman and CEO, and Matthew Clark, Vice President of Strategic Planning, will present on behalf of the Company.

The presentation will be webcast on the Companys website at thecheesecakefactory.com and can be accessed by clicking on the Investors link from the home page and the webcast link at the top of the page. An archive of the webcast will be available following the live presentation.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept and continues to define it today with the two highest productivity concepts in the industry. The Company operates 144 restaurants throughout the U.S. under The Cheesecake Factory® name with an extensive menu of more than 200 items and fiscal 2007 average annual unit sales of approximately $10.4 million. Grand Lux Cafe®, the Companys second concept, has 13 units in operation across the U.S. offering a broad menu of more than 150 items and average annual unit sales of approximately $12.7 million in fiscal 2007. The Company also operates one unit of its newest concept, RockSugar Pan Asian Kitchen, and two bakery production facilities in Calabasas Hills, CA, and Rocky Mount, NC, that produce over 60 varieties of quality cheesecakes and other baked products. Additionally, the Company licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe® mark. For more information, please visit thecheesecakefactory.com.

Contacts

The Cheesecake Factory Incorporated
Jill Peters, 818-871-8342
jpeters@thecheesecakefactory.com

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