Mounted Memories and MAB Celebrity Sports Partner up for Exclusive Deal with World Series MVP Cole Hamels

PLANTATION, Fla.--(BUSINESS WIRE)--Cole Hamels, the ace starting pitcher and MVP for the World Series Champion Philadelphia Phillies, has signed an autograph deal with Mounted Memories, the wholesale division of Dreams, Inc. (AMEX:DRJ), through MAB Celebrity Sports.

As part of the deal, Hamels will appear on QVC network for a World Series special on October 31, 2008 scheduled for airing between 8 and 11 pm EST, which will include a full line of 2008 World Series items for sale and a selection of autographed Cole Hamels product. Among the product offered is several framed game-used collectibles from the team’s victory over the Tampa Bay Rays.

The deal also includes autographed baseballs, jerseys, bats, photographs and other memorabilia.

“We are thrilled to have Cole on the Mounted Memories roster of outstanding athletes,” said Mitch Adelstein, company president. “The World Series was so exciting this year, and Cole Hamels was an integral part of the Phillies’ success. We look forward to working with Cole to bring Phillies fans across the country memorabilia through the QVC World Series special.” Adelstein worked directly with MAB Celebrity Sports, the four-year old New Jersey- based show promoter and sports marketing agency.

Hamels has recorded 14 wins this season, and went 4-0 in the post season. He has a 3.09 ERA and was also named the MVP of the NLCS by going 2-0 in the series with a 1.93 ERA, winning the series clincher on October 16, 2008 in Los Angeles.

DREAMS, INC. trades under the ticker symbol: AMEX:DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the Company’s business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer’s desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.

MAB Celebrity Services produces first quality autograph memorabilia shows in the New York/New Jersey Tri-State area.