The Wrangler Home™ Brand Introduces New Originals Collection: Furnishings’ Rugged Good Looks Reflect the Wrangler® Brand’s Western Heritage

GREENSBORO, N.C.--(BUSINESS WIRE)--With the economy at the forefront of today’s issues, consumers are spending more time at home and less at the cash register. As consumers consider home updates, they want furnishings durable enough for today’s active, indoor-outdoor lifestyles and timeless yet rugged designs destined to be tomorrow’s classics.

With this consumer sentiment in mind, the Wrangler Home™ brand announces the launch of its Originals Collection at this fall’s International Home Furnishings Market in High Point, N.C.

Steeped in the Wrangler® tradition of quality, comfort and style, Wrangler Home™ designers are proud to draw upon the brand’s all-American heritage and legacy of the western frontier to create the new Originals Collection.

“The Wrangler Home™ Originals Collection offers rugged, rustic and relaxed furnishings reflecting the understated beauty and durability of traditional American furniture craftsmanship,” remarks George Weldon, director of licensing for the Wrangler Home™ brand. “Our new collection is meticulously crafted from western red oak with a mix of oak veneers and features timeworn, hand-hewn looks that stand the test of time…and everyday life.”

Influenced by the rugged landscape and rustic ranch style of Texas cattle country, the details and textures of the haciendas of the Rio Grande, and the expansiveness of Big Sky country, the Wrangler Home™ Originals Collection represents an updated western aesthetic for those who desire a welcoming and informal home.

“Our new Originals Collection appeals to those who have an adventuring spirit, live life to its fullest, and appreciate the rugged beauty of the outdoors,” comments Weldon. “Like a favorite pair of well-worn jeans or chambray shirt, our new rustic furnishings and accessories embody casual comfort, hallmarks of the Wrangler® brand.”

Highlights of the Wrangler Home™ Originals Collection

Featuring the collection’s characteristic distressed rustic black oak finish, the Black Eagle chest has a hand-planked top, curved top drawer with signature gun stock carving, four flat hand-painted drawers accented with antique brass drawer pulls, and bun feet.

With farmhouse charm, the Big Horn entertainment base, at 60” wide and 33” high, can accommodate nearly any large flat panel television and the latest media components. Created with a nostalgic bread board top, pegging details, framed end panels, and antique brass pulls, it’s cleverly designed for today’s technology with flip-down shelving and rear cut-outs for components.

An update on a classic, the Whitetail flip-down desk is just at home in a living room as it is in a bedroom. As practical as it is impressive, the desk’s removable top, piano hinge and chain, functional lock and key, pullout desk supports, and innovative storage make this a must have piece.

Rounding out the Originals Collection is the notable Great Falls chair and ottoman, perfect for a sitting room, family room or den. Featuring comfortable yet supportive pillowtop cushions, durable and handsome leather, intricate nailhead trim accents, and bun feet in a classic gun stock rustic oak finish, the Great Falls seating group exemplifies the collection’s rugged and understated beauty.

“As with all furnishings from the Wrangler Home™ brand, our new Originals Collection combines warmth, timeless styling and built-in durability, all for a value,” notes Weldon. “Backed by the Good Housekeeping seal, the Wrangler Home™ brand fits perfectly into the active American lifestyle, creating what we call ‘Real. Comfortable. Home.’”

The Originals Collection may be seen as part of lifestyle home furnishing displays at the Flexsteel IHFC showroom (Space C-558) beginning October 20, 2008.

About Wrangler Home™

Since the 1940’s the Wrangler® brand has developed a reputation for quality, value, comfort, and style. Designed to fit your life and to enhance the warmth and livability of your home, our beautiful and durable Wrangler Home™ brand furnishings and accessories feature warm woods, luxurious leathers, and soft fabrics. Welcome family and friends into your home with the casual comfort and relaxed, All-American style that is the heritage of the Wrangler Home® brand. Visit www.wranglerhome.com for more information and to find a furniture retailer near you.

About VF Corporation

VF Corporation (NYSE: VFC) (www.vfc.com) is a leader in lifestyle brands including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, 7 For All Mankind®, John Varvatos®, JanSport®, lucy®, Eastpak®, Eagle Creek®, Lee Sport®, Majestic® and Red Kap®.