Live Current Media: Global Cricket Ventures Launches Cricket.com Fantasy Cricket

VANCOUVER--(BUSINESS WIRE)--Live Current Media Inc. (OTCBB:LIVC), a media company built around content and commerce destinations, announces that Global Cricket Ventures (“GVC”), a joint venture between Live Current and NetlinkBlue Holding, launched Cricket.com Fantasy Cricket on Oct. 9, 2008 to coincide with the start of the 2008 India-Australia cricket series in India.

This is the first major product launch at Cricket.com, which is being developed as the premier DestinationHub™ for the world's more than one-billion cricket fans. Fantasy Cricket has already registered more than 750 team entries in the first 24 hours of operations as a result of the immense global popularity of cricket and the large amounts of direct navigation traffic to Cricket.com, the world’s most intuitive online cricket brand. Going forward, Cricket.com Fantasy Cricket will be tailored for use on mobile devices and all major social networking communities, and follows the successful launch of GCV's Facebook Fantasy Cricket in spring 2008, which became the leading fantasy cricket program on Facebook.

In another important growth-focused development, Global Cricket Ventures has appointed Alex Chamberlen as Chief Revenue Officer, effective immediately. Mr. Chamberlen has fifteen years of media experience, most recently as Global Head of Sales for Cricinfo.com from Sept. 2004 to Aug. 2007. Mr. Chamberlen was an integral member of Cricinfo’s management team and helped to drive the business forward, culminating in its acquisition by ESPN. Prior to Cricinfo.com, Mr. Chamberlen was a Business Development Director at CNN International, an AOL Time Warner company.

Mark Melville, Chief Corporate Development Officer, Live Current and acting CEO, Global Cricket Ventures, said, "Fantasy sports is clearly a huge business and, as importantly, highly engages with users. There are now more than 27 million fantasy sports players in the United States alone, with annual revenue between $800 million to $1 billion. The fantasy game is just the first step in cricket.com becoming the ultimate destination for the passionate, global cricket community.”

“GCV is incredibly excited, and fortunate, to have Alex join the team and to drive the commercialization of the venture. Alex’s history within the cricket market and with blue-chip media companies bodes well for GCV’s growth. I look forward to working with Alex to rapidly grow the venture,” he added.

On September 27, 2008, GCV also launched www.bcci.tv, the official online home of the Board of Control for Cricket in India (“BCCI”) and Indian cricket. BCCI.tv represents the best online location to follow today’s India-Australia Tour as well as future Indian cricket matches. The site offers exclusive video highlights, photographs and breaking news and interviews.

The first Cricket.com Fantasy Cricket competition will run through the calendar month of October 2008. The winner of the inaugural fantasy cricket competition will receive an Xbox 360. To learn more, visit www.cricket.com.

About Global Cricket Ventures

Global Cricket Ventures is a joint venture between Live Current Media Inc. and NetlinkBlue Holding that capitalizes on the global potential of the sport of cricket by leveraging exclusive digital assets and rights. Global Cricket Ventures and the Board of Control for Cricket in India recently entered into a 10-year, exclusive partnership to build and operate the Official BCCI and IPL websites, as well as bring to market other valuable digital assets around Indian Cricket including mobile content, live streaming and photo/video syndication.

About NetlinkBlue

NetlinkBlue is a leading consulting, technology and outsourcing services firm, which helps global clients plan, implement & maintain their technology & digital marketing investments, which in turn drives competitive advantage and improves business performance.

Services span across eight business divisions: interactive and ebrand management; internet troubleshooting services; online photography management and printing services; website development and maintenance services; an animation powerhouse building world class animated films, television shows, computer & console games; outsourcing / I.T. enabled services, software development & CRM solutions across multiple locations and time zones; radio frequency identification (RDIF) solutions and enterprise-wide technology solutions to build and enable infrastructure. NetlinkBlue has headquarters in Mumbai, India and Dubai, UAE. For more information, visit www.netlinkblue.com.

About Live Current Media

Live Current builds, owns and operates some of the most powerful and engaging content and commerce destinations on the Internet, such as www.perfume.com and www.cricket.com. Through subject-specific DestinationHubs™, Live Current properties connect people to each other and to the information, brands, and products they are passionate about. Live Current has headquarters in Vancouver, Canada with a location in Seattle, WA and is publicly traded on the NASD OTCBB (LIVC). For more information, visit www.livecurrent.com.

Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Although Live Current Media Inc. believes the expectations reflected in such forward-looking statements are based on reasonable assumptions it can give no assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include financial performance, regulatory changes, changes in economic conditions and other risks detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the Company's views as of the date of this press release. The Company does not undertake any obligation to update any forward-looking statements, and readers are cautioned not to place undue reliance on these forward-looking statements.