Microposite’s Next-Generation, Premium Siding Now Available in the Northeast; New Hampshire Home First to Benefit

AUBURN HILLS, Mich.--(BUSINESS WIRE)--For homeowners, builders, dealers and installers looking for an alternative to current premium siding options on the market, the 20-year wait is over. Michigan-based Microposite, Inc., the manufacturer of a category-breaking new residential siding product, today announced the availability of its highly anticipated premium siding. Distributed exclusively through BlueLinx Corporation, one of the nation’s leading building products distributors, Microposite siding is now available in select markets in the Northeast region of the United States, timed perfectly with the National Association of Home Builders’ (NAHB) prediction that the Northeast will be the first to experience a significant upturn in building products sales.

Earlier this year, Microposite worked with the International Code Council (ICC) to develop an entirely new acceptance criterion for which its products will be evaluated. Leveraging patented closed-cell technology, Microposite delivers an R-value 1.5 times higher than wood and 3.5 times higher than fiber cement, while also weighing in at half the weight of fiber cement siding. Microposite’s 7/16” boards provide the ultimate benefit for homeowners who want the best of both worlds: siding with the authentic look of wood and the durability of fiber cement.

The first Northeast home to benefit from Microposite siding is located on the Gold Coast of Lake Sunapee in central New Hampshire. “The most important factor for us was aesthetics, because we frequently work with wood,” said Jay Tucker of Old Hampshire Designs, builder of the Lake Sunapee home. “The workability of the product is phenomenal; it feels and works like wood. But what really sealed the deal for me is the product’s durability and longevity–I know this product will perform for the homeowner for the long haul.”

“I’ve used all types of siding in the past and I was thrilled to find Microposite as a cost-effective and more durable alternative to wood,” said Dan Wolf, homeowner of the Lake Sunapee project. “The product comes with an excellent warranty, paint will last about four times longer than on wood, and it looks great on the house. It has a definite wow-factor; none of my friends even realize that it’s composite siding because of how much it looks like real wood, even up close.”

After debuting at the 2008 International Builders Show to an overwhelming response, Microposite continued to work with builders, installers and remodelers to hone the ideal criteria for premium siding. Recognizing the explosion of the clean-tech movement and the need for eco-friendly products, Microposite focused on six crucial attributes for discerning homeowners, builders and installers. Microposite’s “Siding Six” includes:

• Energy Efficient – a green-friendly R-Value rating that is 1.5 times greater than wood and 3.5 times greater than fiber cement to minimize heating and cooling costs
• Water Resistant – Microposite has developed a highly effective defense to keep water out while also allowing trapped moisture to escape–eliminating worry over decay, rotting and delamination
• Green – Microposite uses a low-energy manufacturing process with natural materials and distribution efficiency, ensuring a high-quality yet eco-friendly product
• Aesthetics – a truly premium product, Microposite 7/16” boards provide more prominent shadow lines and feature a natural grain pattern, replicating the beauty of real wood
• Workability – at 50 percent lighter than fiber cement, Microposite requires no special installation tools and creates no harmful dust when cut
• Durable – easy to maintain and fire resistant, Microposite is engineered to resist insects, temperature shifts, buckling and warping

“As we’ve worked closely with custom builders and remodelers these past few years, we’ve listened to what they need to meet the demands of their customers and to revitalize their businesses, and fine-tuned our product and services to exceed their expectations,” said Marc Carlson, president and CEO of Microposite, Inc. “As a new company with fresh ideas and exciting advanced technology, we’ve really delivered on our promise to provide a premium siding that encompasses the high quality of the market ideal. From the feedback and enthusiasm we’ve already felt in the Northeast, we know we’re in the right place, at the right time, with a superior product.”

Availability

Microposite is distributed exclusively through BlueLinx Corporation and is currently available in select markets in the Northeast region. A limited number of premier dealers will also stock Microposite siding under BlueLinx’s inaugural Pioneer Partner program. For more information about where you can purchase Microposite siding, please contact 1-888-502-BLUE or visit www.bluelinxco.com.

About Microposite, Inc.

Microposite, Inc. uses patented, cutting-edge technology to deliver next-generation siding materials that offer high quality performance and deliver on each of the “Siding Six” criteria: energy efficient, water resistant, green, aesthetics, workability and durability. Addressing the needs of the building industry with the launch of a new siding category for the first time in 20 years, the Microposite Outside seal provides assurance of unsurpassed performance through advanced technology, while delivering the aesthetic charm of real wood. Microposite also offers a 50-year hassle-free warranty on its siding product. Microposite company headquarters and manufacturing facilities are located in Auburn Hills, Michigan. For more information, visit www.microposite.com.